2006. Yes, that was the last time John Daly teed off at the Masters. But even though he’s no longer competing, Daly’s presence is still felt in Augusta, Georgia, during Masters week. For over two decades, he’s made it a tradition to set up shop in the Hooters parking lot, just a stone’s throw from Augusta National.

Daly’s impromptu meet-and-greet has become a beloved tradition among fans. He sells his branded merchandise, signs autographs, and happily poses for photos with the Hooters girls, who eagerly share the snaps on social media. With his looming health concerns, everyone thought that Daly would not be there at Augusta this year.

The two-time major winner recently reflected on his three-decade career, joking that he’s “been dead 11 times” and likening himself to Lazarus, who “just keeps coming back from the dead.” Daly’s health struggles are no secret – he’s undergone 16 surgeries in the last four years due to tangled tendons and was diagnosed with bladder cancer, which he’s been in remission from for four years. Daly remains optimistic through it all, saying “Hey, great life” when looking back at a photo of his rookie tour card from 1992.

Facing well-documented struggles, Daly continues to make his presence felt. So, though he’s not a participant at the Masters, his annual pilgrimage to Augusta National is highly anticipated as always. One of the highlights of Daly’s Masters week this year is his regular visit to Hooters, where he’s become a beloved fixture. On the “Like A Farmer” podcast, Daly praised their wings, saying, “It’s the best [the chicken]. It’s … . You can’t beat it.” The 58-year-old has a long-standing love affair with the iconic American restaurant chain, and his partnership with Hooters since 2022 has been a natural fit. In his hypothetical Masters Champions Dinner menu, Daly included Hooters medium bone-in wings as the first course. Maybe that’s his classic choice.

Daly’s enthusiasm for the brand is infectious, and he’s always a hit with the Hooters girls, who adore the charismatic golf legend. If you’re planning to catch a glimpse of Daly at Hooters, mark your calendars – the store will be opening its doors at 10 a.m. Despite Hooters’ recent bankruptcy filing, fans are hopeful that Daly’s Hooters tradition will continue uninterrupted. Not only Daly other personalities from the golf world are also helping Hooters regain its stance.

Paige Spiranac takes a stand for Hooters

Currently, Hooters is addressing approximately $376 million in debt through its bankruptcy filing. The former professional golfer and social media sensation has a history with the food chain, having partnered with it before. With her massive online following and influence, Spiranac is confident she can breathe new life into the struggling chain. Her enthusiasm is infectious, and fans are eager to see how she plans to revitalize the brand. Her experience in the golf world, combined with her marketing savvy, make her an ideal partner for Hooters as they navigate this challenging period.

Spiranac’s track record of boosting brands through partnerships is impressive, and her involvement could attract renewed interest in Hooters. With over 4 million Instagram followers and a dedicated fanbase, she has the power to generate buzz and bring in new customers. Her social media presence is engaging and authentic, making her the perfect ambassador for Hooters. While specific plans are still under wraps, Spiranac’s determination to help Hooters is clear: “Not on my watch,” she wrote, leaving fans hopeful for a Hooters revival. Do you think Daly and Spiranac combined will help Hooters? Let us know in the comment section below!