The 2025 season is about to start with some significant events lined up across the leagues. For fans, it is going to be a delight just after the holidays. With the new edition of events, fans will also witness new partnerships and fresh apparel at the course. Recently, the most prominent name that has confirmed a partnership with a billion-dollar company is Bryson Dechambeau.

The LIV Golfer’s exceptional social media, along with his professional career in golf, is a great win-win situation for brands to partner. Seeking which, Reebok has utilized this opportunity and re-entered the market, partnering with Bryson DeChambeau. Reebok, along with the golfer, will also be sponsoring the team, Crusher GC of LIV Golf.

After the announcement on December 13, 2024, both Reebok and DeChambeau have shared excitement about the new partnership through their social media. Reebok on their official page featured Bryson DeChambeau hitting tee-shots through cardboard. The caption for it stated, “Reebok x Bryson DeChambeau x Crushers GC. To tee off the official relaunch of Reebok Golf, we are excited to welcome Major Champion, @brysondechambeau and his LIV Golf team @crushers_gc to the brand. This is just the beginning.”

Even Bryson DeChambeau shared with Golf Monthly, stating, “I’m proud to partner with Reebok to usher in the brand’s return to golf. When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit.”

After the official partnership between the two, DeChambeau wore Reebok apparel along with shoes at the most awaited ‘The Showdown’. A recent post by Hype Golf showcased the shoes of each golfer at the event. While interestingly, out of the four golfers featured at the event, Reebok’s yet-to-be-released shoes worn by Bryson DeChambeau got the attention. However, it wasn’t the way expected. With the excitement from both parties, there is a strange reaction coming in from the fans towards this partnership.

Fan’s not-so-welcoming reaction to Reebok’s re-entry with Bryson DeChambeau

With the post showcasing shoes at the course, fans choose to react to the new partnership, even ignoring the shoes of Scottie Scheffler, Rory McIlroy, and Brooks Koepka. However, the fans are neither happy nor supportive of Bryson DeChambeau’s decision to partner with Reebok.

Fans shared their views on everything that they disliked about this partnership and have even shared their opinion on the brand. Talking about the design part, fans were disappointed and showcased it through the comments stating, “No thank you! They are so missing the boat with these designs.” Others joined in and commented about the design team stating, “Is Reeboks design team just a dusty 90-year-old man.” Now with the changing fashion, the design which is to be released by Reebok does not seem too up to date with the current times. Interestingly, in the post, every other player wore Nike shoes. DeChambeau was the only one wearing Reebok.

The design of the shoes even questioned Bryson DeChambeau’s choices as well. One user stated, “Bryson got no drip😂😫.” He has already been in the talks recently for his long jacket, which he wore at Shadow Creek, and yet again he is being targeted for his fashion sense.

The thread of comments on Reebok kept going as some fans tried to stand by the brand by stating, “​​Tough opening act for Reebok.” Some of the fans, however, had their personal opinions about the brand, as one fan wrote, “Rebooks are trash”. This is something that a brand cannot do much about as in this age of consumerism, every consumer is entitled to their own choice of brands. However, another wrote, “Those Reeboks are horrible. Just make the logo smaller, I don’t care if you want people to recognize it.” Similar to users who commented on the design, this comment also wishes the brand to make some changes and improve their overall design.

Now that Reebok has announced re-entry to golf, partnering with Bryson DeChambeau, it is a great opportunity for the brand. However, the brand might need to go back to the drawing board and reconsider its new products, if they are to make a name for themselves in golf. What are your thoughts on the Reebok and Bryson DeChambeau’s partnership? Did you like the new shoes of DeChambeau? Share your thoughts in the comments section below.