When Tiger Woods ended his iconic partnership with Nike in January, he hinted at something big. Almost a month later, he launched his Sun Day Red brand, a luxury brand focused around the golf legend himself. But safe to say, months after the blockbuster launch, things haven’t gone to plan, with fans calling it out for its overpriced products. The latest announcement by the brand did little to change that notion.

While it received a lot of appreciation for introducing the female line a few days ago, Sun Day Red has mostly been criticized for being way too expensive as a golf accessory. Turns out its newly launched product, too, once again has captured the attention of the golf community. But not in a very positive way.

The 82X PGA Tour Pro launched a new series of golf markers in the Sun Day Red brand on Thursday, named, Half Moon. On X, the brand posted a tweet highlighting their latest product. The tweet read, “Two new limited edition Half Moon Ball Markers just arrived. Featuring the 15 stripe tiger on one side and a half moon design signifying the rising sun and launch of Sun Day Red on the other, these collectible pieces won’t last long.” According to the Sun Day Red website, these markers are priced at $50 and this pricing drew the ire of the fans.

The pricing of Sun Day Red products has been a controversial issue since its launch. Polos on Sun Day Red’s site start at $120 and go up to $170 and even logo-less polos are listed at $150. Sun Day Red also has T-shirts listed for $70, shorts for $135, hoodies for $200, and hats for $40 and some of them don’t even carry the brand logo. Comparatively, you can buy Nike polos for $65.

Interestingly, the Sun Day Red polos which are almost double the price of Nike polos, don’t come in the iconic red, that has been synonymous with Woods over the years.

The limited edition golf ball markers come in four different colors– blue, pink, green, and purple. It also comes in a sleek case. Notably, this is the second time, the brand has launched such pricey ball markers. Back in May, when they launched a limited edition ball marker, it got sold out on the day itself.

So maybe there is a niche consumer base that wants to purchase the ball markers at such a price but for the average golfer, the cost is just too much, given there are cheaper options available. The brand also came under fire last month, when it launched its Cashmere collection. The sweaters were priced between$250 to $375.

With its new line of golf markers, the fans yet again hit out at Sun Day Red and Tiger Woods for their exorbitant price tags.

The golf marker turns out to be too expensive

Rory McIlroy once mentioned how easy it is to overlook small objects when focused on the game. Additionally, the wind can play a significant role. During the 2021 Masters, several players commented on how gusty conditions caused them to lose not just their hats but also smaller items, like markers. Other professional golfers, too, have noted their concerns. After Flushing It, posted the information about the new Sun Day Red markers on X, asking “Who is going to buy one of these?” one fan replied, “I already lost it just by thinking of buying it!” 

In golf, a “gimme” refers to a putt that a player can take without actually putting the ball into the hole, typically because it’s considered so short and easy that it’s understood it would be made. Now, most of the markers do not have that, but then again, most of them do not cost as much as $50. The Maxfli Tour X golf markers, for example, come in a varied range, costing somewhere between $10 to $25. 

Taking to this, one of them wrote, “Sun Day Red is the biggest scam ever”.While another simply commented, “Does it come with a gimme? I’m in! If not, I’ll buy two dozen Maxfli Tour X’s instead.”

Having products with high prices that fans haven’t appreciated isn’t the only challenge facing Sun Day Red and Tiger Woods. The brand’s logo which features a leaping tiger with 15 stripes, representing the number of major championships Woods has won, became the center of a trademark dispute last month.

Tigeraire, a Baton Rouge, La., company that manufactures cooling products, filed a motion of opposition with the U.S. Patent and Trademark Office requesting Sun Day Red’s trademark application be denied. “The actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire’s long-standing protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create,” stated Tigeraire in the court filing.

Meanwhile, the pricing of the markers and other products continues to stick out like a sore thumb for the fans. Notably, the fans have been constantly asking Woods to lower the prices, but so far the those appeals seem to have fallen on deaf ears.

In a regular store, one plastic marker stencil costs $9, plus these are good stencils and you get 4 colored markers with the set! One of them, taking to the manufacturing factor, commented, “must cost about 50p or half a dollar to make🤣⛳️”.

From winning 15 majors to completely changing the dynamics of the sport of golf, Tiger Woods has a lot of contributions. This has also garnered him a lot of fans. But turns out, that his Sun Day Red brand is finding hard to get the same love and adulation.

Highlighting this, a fan pointed out, “Love Tiger, but hard pass for me.” Another fan noted, wrote, “A special kind of id–t tbh. 50 bucks for something like that – he’s taking the proverbial. I’ve got huge respect for what he did in the game of golf, but Tiger’s got issues with what he wants his legacy to be.”

So, will Tiger Woods and his partners at Sun Day Red listen to the fan opinion this time and come up with a more reasonable pricing for them? Would you buy the new golf marker? Let us know in the comments section!