So, the inevitable happened. Greg Norman stepped down from the LIV Golf CEO position after getting the fledgling league off the ground. Amid much blowback, accusations of bluffing, and allegations of poaching. As Norman left the chair, Scott O’Neil assumed charge, and LIV Golf announced a multi-year broadcasting rights deal with Fox Sports.

This is not to assess the role of Norman’s tenure as CEO. Rather, it’s a good moment to speculate on the former World No. 1 golfer’s future. LIV won’t show Norman the exit door. It’s more and more likely that Yasir Al-Rumayyan’s PIF will carve out a new role for the Great White Shark. What will that new role be? We think Norman will serve LIV Golf in one of these three capacities (even if under a different name it may be).

LIV Golf Ambassador

Perhaps the most obvious one, and the most deserving one. Norman’s reputation has taken a hit in the Stateside—more and more because of his antics like these—but globally, the Shark is still one of golf’s most recognizable and venerated names. In the deeper pockets of Asian golf, where the PGA Tour hasn’t reached or barely touched, Norman wields his hold. Take Japan and South Korea, for example.

Norman recently visited both countries – two golf-crazed nations – with a plan to hold a LIV event there. South Korea is already on board; LIV will stop in Seoul in May. Japan is likely to be included in 2026. Norman, as a LIV Golf Ambassador can continue to bring the nascent league in different parts of the world, banking on his star power and influence.

A liaison director at LIV Golf 

Why not? Greg Norman has a great rapport with the players. Be it Bryson DeChambeau, Jon Rahm, or compatriot, Cam Smith, the two-time major winner harbors a close relationship with LIV Golf pros. Smith was actually shocked and a bit miffed to know Norman wouldn’t be at the forefront going forward.

“I definitely was not aware of it. I was pretty surprised myself. I think he has been under a lot of (public) scrutiny for a few years. They had said he was going to go, and he hasn’t.” So, Norman taking up a similar role as Joe Ogilvie on the PGA Tour Enterprises board won’t be too surprising. But instead of serving as a bridge between two different boards, Shark can bridge the communication gap between the top brass and the players.

A board member working in the background 

Greg Norman raised the LIV Golf from the ground up. Something that even drew a line of praise from Rory McIlroy. Now that Norman is not the CEO, and has shrugged off the duties to run day-to-day activities in LIV, he can focus more on making the product better. 

There were noises inside the LIV Golf that some wanted LIV (which actually stands for ‘54’ in Roman numerals) to become a 72-hole tournament. Rahm of course publicly backed it sitting beside Norman, who later said they were open-minded about it. Then, Cam Smith demanded LIV move to a links-type course before the Open. That has yet to happen, but as a board member, Great white shark will have more time and scope to address issues like this.

It remains to be seen how and when LIV Golf finds a new role for Greg Norman. But the Aussie’s public appearance is likely to be limited going forward. That’s because of one key reason: now that PIF and PGA Tour are slowly coming together, any shot across the bow (read, Norman’s statements) will become an embarrassment for both parties. So, a behind-the-scenes role for the man who was the best golfer in the world for 331 weeks.