Decoding the Reason Behind the Insanely Expensive OluKai Golf Shoes

OluKai has just launched a new golf collection that includes genuine golf shoes, not just shoes for socializing after a game.
While golf shoes aren’t mandatory, they offer a range of benefits that can help you play your best. Designers create golf-specific shoes to handle the wear and tear of an 18-hole game. Moreover, their arch support and added padding around the midfoot area provide comfort and stability during swings, while the breathable design keeps feet cool and dry. Furthermore, since OluKai is an established luxury footwear brand great quality can be expected from their product.

What is so special about OluKai golf shoes?

The shoes are designed with walking golfers in mind. When designing this collection, OluKai focused on three key factors. This includes performance on the course, all-day comfort, and durability on the green.

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Furthermore, the company added features like stain and water-resistant coating and an updated outsole for stability and grip. These shoes also have an ultra-lightweight midsole with extra cushioning to keep the player comfortable and energized.

Sounds great right? This cool collection’s starting range is $150. And the cost might be justified because over and above the cool features stated above, the shoes also include OluKai’s signature features. The product includes an anatomically shaped arch support, a drop-in heel feature for easy post-round slide wear, and removable and washable footbeds.

What do the players think about the shoes?

A group of experts were invited to Hawaii Island to test out new golf shoes. Among them was Hunter Larson, a Class A PGA Professional and Pro Golfer with almost 30 years of experience. He found the shoes to be comfortable and supportive.
Moreover, Hannah Greg, a pro golfer on the Epson Tour, expressed satisfaction with the shoes’ lasting comfort and solid grip. Furthermore, Kaira Martin, a former competitive golfer, found the shoes to be incredibly comfortable and transitional. She found them to be suitable for both the course and dinner.

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Well, these accounts imply that the shoes are quite stylish and also of premium quality. But will OluKai be able to make a big break in the golf industry?