Days Before the Second Season Begins, LIV Golf Announces a Major News

LIV Golf has taken the sporting world by storm once again. Backed by the Public Investment Fund of Saudi Arabia, the league features 48 of the world’s best players, divided into 12 four-man teams, competing in both individual and team competitions. 

With its second season right around the corner, the organization has been revealing many Easter eggs. It seems the management disturbance because of it has not affected the organization one bit. Because LIV Golf has just scored a very huge milestone in its journey towards success.

LIV Golf has another huge announcement

LIV Golf has a very big deal and got itself a global sponsor. The organization has partnered with EasyPost, a worldwide logistics, e-commerce, and software development shipping company, to become the official shipping solutions partner for the LIV Golf League. 

Greg Norman is elated about this partnership, as LIV Golf is just days away from its new season. “LIV Golf is proud to partner with EasyPost as we embark on a momentous season for our sport,” he said. “We’re excited to work together as the LIV Golf League delivers incredible competition featuring the game’s biggest names to new audiences around the world.”

The league advances its franchise concept. But it has been struggling to find sponsors. The inaugural season of LIV Golf was done without any sponsorships, which led to no revenue for the organization. 

Read more: Days After Voicing Frustration Against the PGA Tour, LIV Golf Succeeds in Poaching Unsettled Star as Fans Predict ‘Early Retirement’

However, this partnership is a big step towards addressing the no revenue situation for the 2023 season. 

EasyPost will be expected to feature during the broadcasts of the event on the CW network. Moreover, the Saudi-backed faction will also use the sponsor in its social media content and for public displays on the event location.

LIV Golf has taken several big steps

In the last few days, the organization has taken a lot of huge and exciting steps. Initially they poached multiple PGA Tour stars just ahead of the season. 

Moreover, the organization is also expected to launch its own e-commerce website soon. The website will feature the official merchandise from the LIV Tour. LIV Golf has been taking some serious steps towards correcting its revenue model. 

Watch This Story: Just Days Before LIV Golf’s Second Season, Rory McIlroy Makes a Staggering Confession About the PGA Tour

With the 2-time major winner’s expertise and success in the apparel industry, the website has potential to earn big bucks for the organization.