Days After Jay Monahan’s ‘Control’ Confession, LIV Golf Seems Unfazed With PGA Tour’s Claim Per Executives Latest Remarks

Ever since the $3 Billion merger announcement on June 6, the future of LIV Golf has had a humongous question mark hanging over it. LIV Golf CEO Greg Norman claims that LIV is “not going anywhere,“. On the other hand, there are many who are eager to see the breakaway tour fail.

Recent events on the Saudi-backed tour have given some hope to LIV Golf supporters. The league has signed new deals and announced several new tournaments. However, details of the merger agreement between LIV Golf and the PGA Tour have cast a shadow over the league’s future.

The agreement reportedly gives the PGA Tour control over the future of LIV Golf. So PGA Tour could shut down the league if it chooses to. While the two parties attempt to iron out the details, let’s take a closer look at what we know about the future of LIV golf.

Contradicting statements and circumstances create a hazy picture

This month, the PGA Tour has undergone some massive changes. It appointed Tiger Woods as the 6th Player Director and offered a bonus for loyalists to the American circuit. However, there is a lot of conflict in the terms to be specified for the upcoming finalization of the framework agreement.

Under a lot of pressure, Jay Monahan did state a sense of control for when the merger goes through. However, LIV Golfers, along with CEO Greg Norman and the staff at the breakaway tour, have a different perspective. They believe that talks of the merger have strengthened their position, as reported by Monica Fee, the Head of Global partnerships for LIV Golf.

“Our conversations with prospective partners have been reinvigorated because of the idea of coexistence, finally, in the marketplace,” she said according to the report on golf.com.

She also claimed that it is “business as usual at LIV golf,” although fans may have noticed a few details amiss.

The Saudi-backed tour is in talks for an inclusive broadcast of their events. It is something they haven’t been able to do in the past. Their low ratings forced them to remove streamed viewings and replace them with weekend broadcasts. It’s true that the league is backed by Saudi’s Public Investment Fund with deep pockets. However, they do not have any advertisers from Fortune 500.

Also Read: Weeks After Jay Monahan’s Welcoming Announcement, LIV Golf Defector Replies Back With a Harsh 3-Word Response

The decline in quality raises questions about the future of LIV Golf after the merger. Another question is why the $3 Billion deal was proposed in the first place.

Is Jay Monahan trying to obliterate LIV Golf?

The PGA Tour commissioner was very careful with his words. He did not share any major details about his plans after the merger. He is the envisioned CEO of the PGA Tour Enterprises, which is what the merger of LIV, DP World Tour, and PGA Tour will birth. Greg Norman’s future as CEO of LIV Golf is unknown.

In light of his upcoming designation, Monahan said that he expects to be in a “place of control“ where he can make a difference to the PGA Tour.

Without revealing his plans, he admitted he would improve the affairs for the PGA Tour stakeholders. His statement came amid the confusion surrounding whether LIV Golf would get the upper hand once the merger goes through. Monahan debunked this concern.

“We have safeguards in place to control the future. I am confident we will reach an agreement that will have a positive impact for the PGA Tour and our fans. I’m confident in that,” he had earlier said.

What do you think will happen to LIV Golf after the merger? Do you think Monahan will eliminate the circuit or will there be a surprise there? Share your thoughts with us in the comments below.

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