The news of an amicable ending between Tiger Woods and Nike has been the talk of the town lately. Before Woods decided to split with the brand, Jason Day called it quits with Nike. With lingering rumors of Nike planning to shut down its golf segment altogether, the pros leaving the brand did not come as a shock. However, one pro seemed to be standing strong with Nike and it is Brooks Koepka.
Koepka is one of the stars that the brand has been proudly sponsoring. The brand announced a surprising shoe collection with the Smash GC, and it shocked the golf world. With his latest update on social media, the 5x major champion might have left the former Nike golfers displeased.
Koepka is among those players who are still sponsored by Nike. Unlike Woods and Day, Koepka’s relationship with Nike is going strong. After the sensational collaboration between Nike and Smash GC, the 2023 PGA Championship winner shared another staggering update with the fans, wherein he showcased his all-new Nike shoes.
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Back in the shop 👀 @Nike pic.twitter.com/fkIPIqjwIT
— Brooks Koepka (@BKoepka) January 13, 2024
Much active on social media, Koepka recently shared a new Launch Edition pair of shoes that he probably got from the brand. The all-white shoes, with hints of a few bright colors, looked stunning, and the golfer seemed excited for it too.
Brooks Koepka’s bold move might displease past Nike athletes
Though Woods may have separated from the brand the connection he shares with Nike will remain special. After all, it is the brand that has the legendary golfer the first commercial deal of his professional career. This action of Koepka appears to be no less than refreshing Woods’s and Day’s Nike wounds.
While the ties of Nike are slowly being severed with the PGA Tour, the brand is trying its best to strengthen new relations with the opponent, LIV Golf. After Koepka decided to sport Nike apparel in June, rumors went around that Nike was planning to buy Smash GC. Now they have collaborated with them for footwear.
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A couple of days ago, Smash GC made a Twitter post in which they showcased the new Smash logo on Nike shoes. and wrote in the caption, “Smashing into 2024 ❗️💥⛳️” Tagged in the post were the accounts of Nike and Koepka. The message was subtle yet clear. Nike is yet to find its footing in the golf world after its split with Woods, but it would not be difficult as the brand still has quite a few big names on its golf roster.
Smashing into 2024 ❗️💥⛳️ pic.twitter.com/AxEBhPWa4t
— Smash GC (@SmashGC) January 10, 2024
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According to the Sports Business Journal, the brand has given the assurance that their agreement with other major players of the LPGA and PGA Tour is still intact and also said that “the manufacturer is not getting out of the sport.” The brand seems to have already found a footing through Koepka. Now time will tell how the relationship with the Saudi league will turn out.
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