As Breast Cancer Awareness Month Comes to a Halt, $700B Giants Join Forces With LET for a Larger Than Life Cause

The stars in the sports realm often find themselves having a greater influence over the game’s followers than they actually think. The same is the case for golf as well since we regularly see many competitions and athletes show solidarity and take part in a benevolent cause that aims for the betterment of society.

October saw the entire world raising their voice about breast cancer for it being the month of awareness for the same. And, following this, the Ladies European Tour was spotted teaming up with none other than a $700 billion giant for the greater cause at the Aramco Team series event!

LET associates with the PIF for a just cause

The final event of the 2023 Aramco Team Series is currently underway at the Riyadh Golf Club in Saudi Arabia. However, what has caught the attention of the golf world was not the $1 million prize money that the event boasts but the effort the competition made for a larger-than-life cause — the Pink Ribbon Walk.

On account of October being Breast Cancer Awareness Month, the European Tour decided to cooperate with the $700 billion-worth Public Investment Fund in a bid to increase people’s understanding of the same. As part of the program, everyone present in the event, including the spectators, caddies, players, and officials is invited to the Walk The Impact initiative to raise awareness for the campaign.

The 2km weave would take place around the club at 4 pm after Saturday’s play all the while allowing the participants to be part of a greater cause. For every contributor who finishes the walk, the series will donate “one prevention check-up courtesy of Dr Sulaiman Al-Habib Medical Group for one person to use.” Adding to the initiative, the challenging 14th par-3 hole at the course has been dubbed the “Pink Hole” in a bid to “captivate an impactful feel to the course” in honor of the Awareness campaign.

However, this is not the only initiative that the event is pledging for. The Aramco Team Series is also collaborating with a Vision 2030 project in a bid for a greener Riyadh!

The green initiatives at the 2023 Aramco Team Series

The competition in collaboration with “Green Riyadh” has pledged to plant a tree each for all the purchased tickets along with every birdie that a player scores across the tournament. This has been done in a bid to realize, recognize, and celebrate a sustainable environment as part of LET’s “Celebrating the Green presented by Dow initiative.”

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A participant can see the total amount of planted trees on the big screen that has been set up in the Fan Zone. What do you think about the greater cause that the PIF along with LET is trying to felicitate? Share your thoughts below.

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