Amidst Rising Tensions, LIV Golf Lands in Troubled Waters Once Again, Courtesy of $33.3B Ally-Turned-Foe

LIV Golf has again reached the Rich Harvest Farms in Sugar Grove, Illinois for its 12th event of the ongoing season. The league has resumed this weekend after a month-long hiatus, following the Bedminster Invitational.

The event boasts a whopping prize money of $25M for all 48 participants. However, as the tournament readies itself for the final round on Sunday, the league has found itself in troubled waters. A massive sports gear brand has taken legal action against them.

LIV Golf’s logo is the bone of contention

The LIV Golf tour, funded by the Saudi Government’s Public Investment Fund, has been plagued with controversy since its launch in June 2022.

The league quickly signed players from the PGA and DP World Tour. Phil Mickelson, Bryson DeChambaeu, Cameron Smith, Brooks Koepka, Dustin Johnson  and Sergio Garcia are some of the most notable defectors.

However, once the merger happened between all these three tours in June earlier this year, golf fans began to change their attitude toward LIV Golf. Even the CEO of Adidas described it as a “normal evolution” for the sport. But now Adidas has filed a legal suit against LIV Golf over logo similarities with the US Patent and Trademark. As per frontofficesports.com, the apparel company has claimed that LIV Golf’s logo “incorporates three stripes in a manner that is confusingly similar to the Adidas Marks in appearance and overall commercial impression.”

A trademark attorney though has stated that Adidas is “unlikely to win the case”, but a settlement could restrict LIV’s use of the logo on certain products. 

Troubles continue for LIV Golf!

The Saudi-backed tour has some past ambassadors of Adidas on board like Dustin Johnson who parted ways with $33.3-billion-worth giants earlier this year in February. At present, it is difficult to say what the outcome would be; it could go either way.

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Not much has changed for LIV golf in terms of controversies. Hopefully, both the parties would reach a solution amicably. These are exciting times for the golf world and nobody would want disruptions of any kind. What do you make of the entire thing? Do let us know your opinions in the comments section below.

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