The PGA Tour and LIV Golf merger have been in talks for a long time now. Both PGA Tour and LIV Golf have had to face a fair share of hurdles ever since the talks of the merger have set in. As dark clouds surround the world of golf, LIV Golf has come up with the latest shocking news.
LIV Golf has officially announced that they have bagged a new partnership deal that will prove to be a major game-changer for the league. Questions arise: Who is this new huge partner? Let’s dive in to learn more!
LIV Golf announces their huge partnership
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Destiny seems to be in favor of the famous golf world league, LIV Golf. After months of uncertainty regarding its merger with the PGA Tour. A piece of good news has finally seen the light of day for the Saudi-backed league. LIV Golf has recently announced a huge partnership.
This partnership is with Asprey, which is a British manufacturer of luxury silverware, jewelry, timepieces, and other goods. The major name has also manufactured trophies for LIV Golf so far. They have recently signed on for a multi-year partnership with LIV Golf to serve as the latter’s official trophy provider.
LIV Golf delightedly made the news public. LIV Golf nation wrote on X “Asprey trophies have been lifted on LIV Golf podiums since the league’s first tournament in June 2022, and the agreement officially formalizes a partnership that will see Asprey create all league trophies and be prominently featured at tournaments through its support of LIV Golf.”
MAJOR NEWS!
Asprey, a British manufacturer of luxury silverware, jewelry, timepieces and goods has agreed to a multi-year partnership to serve as the Official Trophy Provider of LIV Golf.
"Asprey trophies have been lifted on LIV Golf podiums since the league’s first tournament… pic.twitter.com/BW27gcV4yj
— LIV Golf Nation (@LIVGolfNation) October 20, 2023
Therefore, LIV Golf and Asprey have finally solidified their relationship through this new partnership. In return for the Asprey-made trophies, LIV Golf will prominently feature them at its events. The Saudi-backed league has truly made a fortune for itself since this move.
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The LIV Golf-PGA Tour merger
Ever since the major announcement about a possible merger between the PGA Tour and LIV Golf broke out in June, the golf world has been left in an utter state of confusion. The much-talked-about $3 billion merger has seen its fair share of hurdles so far. To date, the date to finalize this seems far-fetched.
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Only time will tell what will happen with the infamous merger, but until then, LIV Golf has carved its way to monumental success by adding a huge partner. What do you think about this? Share your views in the comments section below.
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