Amid All the Backlash Due to The Patch-Up, PGA Tour Gets Much-Needed Help In the Form of a $1,590,000,000 Friend

The PGA Tour has been subjected to immense backlash since the merger was signed earlier this year. Even the PGA Tour veterans turned their backs on Jay Monahan and marked him as the main culprit for everything. Even to date, the situation has not improved much and the indifference persists. 

Now, amid this upheaval, the PGA Tour, as per a NUCLR GOLF tweet, has got some respite. A $1.59-billion company has joined hands with the American tour. Let’s dive into the story.

A much-heralded PGA Tour event gets a new sponsor

As we know, the Byron Nelson event first teed off in 1944 and is named after the late five-time major winner Byron Nelson. He was also the first winner of this tournament. 

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Previously, the tournament was sponsored by AT&T from 2015 until this year. Now there is a new sponsor on board. For the next 10 years, the CJ Group, a South Korean international conglomerate, will title sponsor this event. 

NUCLR Golf posted a tweet that explains the nitty-gritty of the sponsorship deal. “#NEW SPONSOR — The Byron Nelson has new sponsor. South Korea’s CJ Group has signed a 10 year agreement with the PGA TOUR and the Dallas based event will now be called the CJ Cup Byron Nelson, beginning in 2024. ”

In addition to this, the post also quotes Jay Monahan, who talks about his indebtedness to this new financial patronage. Monahan says, “We are extremely grateful for the CJ Group’s long-term commitment to THE CJ CUP Byron Nelson, an event which has enriched the Dallas community and carried on the legacy of Byron Nelson through world-class golf and community impact.”

Jay Monahan shakes hands with Yasir Al-Rumayyan on launching a new league?

As the merger-related feud barely settled, a piece of news recently surfaced that says a new league is to tee off in 2025. Only the top golf professionals will be invited to play in this league. The league will have 18 tournaments in total.

Sources even suggested that 12 of the total events will take place in the US, and the prize money for each event can reach up to $34 million. Furthermore, the PGA Tour, DP World Tour, and LIV Golf will have their own independent management for some time. The name of this new league will be the ‘Elite Global Golf Tour’.

The reports are not verified though by either of the three parties concerned. Anyway, what do you think about this new sponsorship deal? Let us know in the comments below. 

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