Is Nintendo Planning to Announce Switch 2 Soon in 2024 With an Upcoming Marketing Campaign?

The time of the Nintendo Switch could be coming to an end. The possibility of a Switch 2 being on the way is getting stronger, especially considering the latest rumour.

Following its debut in 2017, the Switch has soared, selling over 130 million units worldwide. Even in the face of all the competition, it has dominated the handheld console market. But it’s no secret that the Switch is falling behind. Nintendo needs to announce the new hardware to keep the revenue coming. The question is: will the company finally reveal it in 2024?

A Nintendo Switch 2 advertisement is rumored to be released early in 2024

A keen observer recently posted an interesting piece of information on Reddit. The user revealed that a company had apparently sought out an actor for its advertisement during the period of October and November 2023. Now, what makes this news intriguing is its wild connection with the rumored Nintendo Switch 2.

In the post, it was written that the company SpecialGun Productions was seeking “an older man aged 30-42” for ‘a new handheld game console.‘ The brief for this ad’s story involved a man named Mike who “wakes up from a coma and is surprised to learn about playing arcade games on a new handheld console”, read a section from the post.

The Redditor added that SpecialGun Productions has been previously associated with Capcom. The latter happens to be a regular partner of Nintendo. According to the user, currently there seems to be no other upcoming major handheld console besides Switch 2.

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“If the Switch 2 is aiming for an early 2024 announcement and later 2024 release, it makes sense the marketing campaign is already underway,” the Redditor concluded their post.

Interestingly, the details regarding the ad shoot and its deadline are still available to read on this link. The description clearly mentions that the duration for shooting the commercial was between October 13 and November 1.

Even on the last day of 2023, it looks like there’s no lack of Nintendo Switch 2 rumors for fans before heading into 2024. Not to mention that a few days ago, a renowned insider had claimed for an announcement for the console by the Japanese giant. He had posted on X that the device would be announced before Christmas. However, that didn’t happen.

All things considered, it appears that Nintendo will reveal the next handheld device when they decide the time is right. When it will make it happen is something no one actually knows right now. Hardcore fans will have to be patient while waiting for the right time. Hopefully 2024 will give them a big surprise.

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