Formula 1 Netflix series: Sponsors Hail Series for Big Boost

Formula 1 happens to be among the most alluring sports in the world. Actually, not every sport attracts as much as it thrills. You know where to put the most entertaining form of single-seater racing, don’t you? In some ways, it could be said, Netflix is the F1 of entertainment viewing nowadays.

What do you reckon?

To that regard, in a world that thrives on and craves for entertainment, just imagine what were to happen if the two would come together? Did anyone, for instance, imagine a while back that there would be something as thrilling as the Netflix F1 series?

Now that one has seen the Netflix Formula 1 series, it ought to be said, isn’t there a new high of sorts in clinging onto something that’s become the order of the day.

In fact, so intriguing has been Netflix‘s Formula 1 series; Drive to survive that it’s fetched warm reception from every quarter of one of the world’s most expensive sports.

Here’s what you ought to know.

Reuters recently shared that ‘Drive To Survive’ has been so successful that the current sponsors of F1 believe that it could very well change the way broadcasters engage with its audiences. Now, if that is not incredible, then what is?

For those among us who didn’t know or failed to follow the much-talked-about series, “Drive To Survive” is a 10-part series that was launched just before the start of the 2019 Australian Grand Prix. The said series, thrilling and fascinating in equal measure focuses on the 2018 season, another year where Hamilton beat Vettel to win the title crown but a season that saw the likes of Verstappen, Raikkonen, Leclerc exhibit fine form.

While interestingly the series was filmed without the participation of Ferrari and Mercedes, it focused on drivers and teams that helped shape a year that was so critical and defining of young, astonishing talents in the pinnacle of motor-racing.

To a sport that relies as much on tension and thrill as it does on brand sponsorship and endorsements, “Drive To Survive”, one feels, has upped the ante of the sport in a way few could’ve imagined.

To quote one of the top draws from the sphere of brand sponsorships in F1, it is vital to note what Mr. Ben Pincus has to share, “I think it’s phenomenally successful, certainly from our perspective,” Heineken’s sponsorship lead for F1 Ben Pincus said at an Advertising Week Europe panel discussion on the ‘resurgence of Formula One’.”