There are certain words, certain phrases, and certain names that immediately invoke a feeling of greatness, of quality, and of success. In Formula 1, arguably the only such phenomenon is that of Scuderia Ferrari.

And its fans, the Tifosi, were delighted by the automobile giant when they introduced a slogan in 2019; the proud slogan donned by the SF90 and its fans ever since – #EssereFerrari.

But what does the slogan even mean?

Well, its rough translation in English really captures the reason why the Italian company is so widely and so loyally followed.

‘Essere Ferrari’ translates to ‘Being Ferrari’ or the ‘Spirit of Ferrari.’

According to chairman John Elkann, the slogan represents “the pride of a team capable of bringing together the best of Italy, as well as creativity, enterprise, ingenuity and heart.”

And team principal Mattia Binotto defines ‘Essere Ferrari’ as “having the courage to compete, as well as integrity, passion and determination. It’s a mission statement that furthers Enzo Ferrari’s dream.”

The spirit of Ferrari

While Ferrari is one of the most successful teams in the sport’s history, it doesn’t necessarily mean it hasn’t seen dark days. In fact, dark days in Fiorano have been more prevalent than ever in recent years.

But the team in the iconic red has emerged stronger and better than ever before from all these troubled times. And while most teams lose their essence, core values, and traditions, Ferrari holds on to them.

They hold on to their style and identity whilst they embrace innovation and modernism.

Because for the team with the Prancing Horse, ever since its inception by its visionary founder, through the days it was an icon, to the days it wasn’t; to the time it went through revivals, to when it conquered the world; and even when it fell down from the top, the core values, the style and the identity can simply be defined in one word – winning.

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