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WOLFF Toto aut, Team Principal & CEO of Mercedes AMG F1 Team, portrait during the Formula 1 STC Saudi Arabian Grand Prix 2023, 2nd round of the 2023 Formula One World Championship, WM, Weltmeisterschaft from March 17 to 19, 2023 on the Jeddah Corniche Circuit, in Jeddah, Saudi Arabia – F1 – SAUDI ARABIAN GRAND PRIX 2023 – RACE DPPI/Panoramic PUBLICATIONxNOTxINxFRAxITAxBEL 20230319_F12023GP02SAU_JK252562
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via Imago
WOLFF Toto aut, Team Principal & CEO of Mercedes AMG F1 Team, portrait during the Formula 1 STC Saudi Arabian Grand Prix 2023, 2nd round of the 2023 Formula One World Championship, WM, Weltmeisterschaft from March 17 to 19, 2023 on the Jeddah Corniche Circuit, in Jeddah, Saudi Arabia – F1 – SAUDI ARABIAN GRAND PRIX 2023 – RACE DPPI/Panoramic PUBLICATIONxNOTxINxFRAxITAxBEL 20230319_F12023GP02SAU_JK252562
One of the longest-serving team principals on the grid and arguably one of the most successful, Toto Wolff, is synonymous with Mercedes. The Austrian won an unprecedented eight world championships during his short tenure of ten years. In fact, during the 2023 Australian GP is when Wolff completed his decade-long partnership with the team. In an exclusive interview, he revealed how it was completely different from his time at Williams.
The Austrian boss always had incredible business acumen. While making his way through the tech sector, he landed himself in business with Williams. Williams proved to be the stepping stone to the Mercedes partnership, which was supposed to last three years. However, Wolff kept increasing his investment in the project and eventually became a part owner. A lot has happened in the past ten years and the Austrian discussed and reminisced about that during his conversation with Motorsport.
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Formula 1 2022: Abu Dhabi GP YAS MARINA CIRCUIT, UNITED ARAB EMIRATES – NOVEMBER 20. Toto Wolff, Team Principal and CEO, Mercedes AMG, arrives into the paddock with. Susie Wolff during the Abu Dhabi GP at Yas Marina Circuit on Sunday November 20, 2022.Abu Dhabi, United Arab Emirates. Photo by Carl Bingham / LAT Images Images PUBLICATIONxINxGERxSUIxAUTxHUNxONLY GP2222_083447_X4I0820
Wolff said, “I hadn’t thought about it… already, Melbourne 2013, I remember that I had arrived in Australia with Susie, the weather wasn’t great, and I well remember the difference in the commitments with the media compared to Williams’ times. It’s been a long journey, already, ten years.”
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Read More: “Best Team Boss” Toto Wolff Backed to Turn the Tables Amid Desperate Times for Mercedes F1
Williams to Mercedes was a big jump for Wolff and owning a third of the team was an even bigger jump. However, these jumps have been paying dividends by the boatload.
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Mercedes boss Toto Wolff becomes a billionaire thanks to his investment in Mercedes
The Austrian had already amassed a massive net worth during his time at Mercedes. Valued at $540 million, Wolff’s net worth grew after Netflix’s Drive to Survive skyrocketed the sport’s popularity and value.
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via Reuters
Formula One F1 – Mexico City Grand Prix – Autodromo Hermanos Rodriguez, Mexico City, Mexico – October 30, 2022. Mercedes team principal Toto Wolff before the race. REUTERS/Carlos Perez Gallardo/Pool
According to Forbes, because of the massive growth in the sport’s popularity, Wolff precisely hit the billion dollars mark in 2022. Wolff became one of the 12 new entries in the billion-dollar club. In comparison, the most popular figure on the grid and the world Lewis Hamilton is valued at $370 million. There is a massive $630 million difference.
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WATCH THIS STORY: How a Kitchen Rendezvous Prevented Lewis Hamilton-Toto Wolff “Divorce”
The Mercedes boss is playing the long game now with the team and wants to grow along with the team. Hopefully, they can move past this difficult period and get back to winning ways.
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