“Rockstar” Guenther Steiner’s Immense Popularity Caused Haas’ Marketing Team a Huge Headache

Ever since Netflix’s Drive to Survive enthralled audiences with a sneak peek into the world of F1, the sport’s popularity has skyrocketed. We are all aware of that. However, the Netflix show’s insights into the sport have highlighted other entities as well apart from the drivers. Guenther Steiner, the Haas boss, is a great example of that.

The American-Italian has become a popular figure among fans ever since DTS hit the streaming platform. Now, Steiner has a nickname, as fans refer to him as the “rockstar of team principals”. Not just that, the boss of the American team might’ve been responsible for a website crash.

How much truth there is to the website claim? The Haas F1 team’s boss discusses it along with his nickname in an episode of F1: Beyond the Grid.

When Tom Clarkson asked about his ‘Rockstar’ tag, he said, “I mean, I don’t mind it.” But he defends himself, being associated with the tag. “I didn’t work for this. It’s not something that you try to do. What I try to do to run a racing team, get us competitive as possible and this just happened,” he said.

Talking about the website crash, he revealed the team decided to make merchandise by using things he has said. Once the company handling Haas’s merch put it for sale on their website, “the website crashed for four hours. They don’t know if it came to me,” he revealed.

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Such has been the meteoric rise in popularity of the “rockstar” team principal Guenther Steiner. If these examples weren’t enough, Tom Clarkson asked the team boss about another scenario resulting from his rising popularity.

Haas boss Guenther Steiner and the constant marriage proposals

Because of his glaring popularity, the fans have taken a shine to Steiner. So much so that the American-Italian gets a marriage proposal.

During the conversation, Tom Clarkson addresses, “There is also a sign I’ve seen at every race pretty much which says, ‘Guenther, will you marry me?’ I just wondered what your wife and daughter made of that?” 

“I mean, you can imagine what they think. I hope you don’t!” He said but admits, “It’s good fun, you know!”

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Well, this should tell us all how popular the Haas boss has become thanks to DTS. And while we’re on the subject, Guenther, will you marry me?