Over the years, Lewis Hamilton has been known for raising the temperatures in the paddock with his stylish and flashy attires. It was a matter of time before he launched his clothing line. And no, we are not talking about his collaboration with the American premium clothing brand, Tommy Hilfiger.

Earlier this season, Lewis Hamilton caught his fans bright-eyed with his merchandise store named +44.

The Silver Arrows ace has shown great passion for his latest creative endeavor. Lewis has tried to catch the audience’s imagination by launching a variety of clothing which include shirts, tank tops, jackets, hats, and much more. The majority of the items are priced at over $100, and some of them even go up to a grand.

Talking to Highsnobiety about +44, Lewis said, “When I launched +44, I wanted to create bold, brave, and transformative collections that made people feel the most authentic versions of themselves.”

However, the hype has not lived up to its billing. Recently, a Fan bought a shirt from a store costing him $84. But, the expensive shirt, on its arrival, turned out to be damaged. The fan even went on to post a picture of the shirt with holes and scorch marks on it.

Moreover, when the fan tried to contact the customer service team of the store, nobody bothered to help him. On being ignored, the fan took to Reddit to express his disappointment. He wrote, “I paid $84 dollars USD (was actually $130 AUD) for a shirt from Lewis’ merch store 44plus, it arrived damaged, and now they’re ghosting me. Help.”

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There are things both on and off the track that need some looking into by Lewis Hamilton. He committed a mistake at the Singapore GP that cost him a potential podium place.

Lewis Hamilton apologizes to Mercedes after an unforced error at Marina Bay

The 4 time Singapore GP winner could only manage to finish P9 despite having a smashing qualifying session. An uncharacteristic lock-up on Lap 33 meant that the chance of a podium was gone. Lewis was understandably livid with himself and quickly apologized to his team for his error.

Talking to Sky Sports F1 after the race, Lewis said, “I was hoping for that, and that’s what I was working towards, but then [it] went all out the frickin’ window when I locked up. So my apologies to the team, but we live and we learn – I’ll recover.”

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The chances of Mercedes and Lewis Hamilton registering a win this season are looking bleak. Can Lewis Hamilton shrug off the disappointment of Singapore and roll back the years at Suzuka this upcoming weekend?