FIA Brings Back AlphaTauri With Historic Partnership After Visa Cash App’s Takeover of RB

The rebranding of Red Bull’s sister team from AlphaTauri to Visa Cash App RB marked a significant shift in the team’s approach to racing. What was essentially a proving ground for young Red Bull Academy drivers and a promotional platform for the brand’s clothing wing, is now planning to become a serious competitor on the grid. However, AlphaTauri is back in the Formula 1 picture with a groundbreaking move as the FIA has teamed up with the Red Bull-owned clothing brand, marking the first-ever partnership of its kind.

According to a recent tweet from the governing body, this collaboration will see AlphaTauri step in as the official clothing partner for the FIA, a significant milestone for both entities. Over the course of three years (from 2024 to the end of 2026), AlphaTauri will provide clothing and accessories for all FIA staff, marking the fusion of style and practicality within the realm of motorsport. AlphaTauri will also take on the role of the official partner for the esteemed FIA Prize Giving Ceremony.

Mohammed Ben Sulayem, President of the FIA, shared his excitement about the partnership, highlighting the FIA’s commitment to bring together technology and innovation in motorsport. He stressed the importance of making sure the FIA staff feels comfortable while being stylish at the same time, praising AlphaTauri’s unique approach to fashion as the perfect fit for the new partnership. “Our staff work tirelessly behind the scenes to ensure the safety and success of motorsport events worldwide. This partnership with AlphaTauri enables us to bring comfort and style to our FIA clothing range,“ said Ben Sulayem as per fia.com.

Ahmet Mercan, CEO of AlphaTauri, also shared his sentiment, emphasizing the opportunity for the brand to showcase how innovation and technology can seamlessly merge with fashion.

READ MORE: F1 News: Daniel Ricciardo’s AlphaTauri Seat Effectively Secure as the Team Changes Age-Old Strategy to Stage Comeback

While AlphaTauri enjoys a comeback to the sport with the FIA, the new identity of the team with big brand partners like Visa and Cash App should help them produce good results in 2024.

How is the VCARB 01 different from its predecessor?

The new name, Racing Bulls, not only simplifies the team’s identity but also strengthens its connection to the Red Bull operation. With changes at the leadership level, including the appointment of Laurent Mekies as the new team principal and Peter Bayer, formerly of the FIA, as CEO, RB is looking forward to a fresh start in the upcoming season.

Compared to its predecessor, the AT04, the VCARB 01 has some noticeable differences, particularly in the aerodynamics department, with a clear sign of the convergence of design choices across teams for 2024. The chassis has changed to make room for the pull-rod suspension from the RB19. Additionally, the aero elements like the cooling inlet ports and floor design also give hints of the increased collaboration with the senior Red Bull team. The influx of extra resources coming from its new title sponsors should also allow the team to take a more aggressive development path throughout the season.

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Do you think Racing Bulls will immediately be proper mid-field contenders from the get-go in 2024? Share your insights down below in the comments.