NFL’s Giant $29 Billion Worth Partner Hammers Out Deal With F1 Las Vegas to Give Fans Surreal Experience in Sin City

Tom Brady and Lewis Hamilton are a crossover we keep getting served and never get enough of. While the duo were last seen on common turf; Golf Course, the new common ground between them, is a bit of a distant scenario. A gaming company which partnered with the former’s sport, NFL, has announced its new collaboration with the latter’s sport, Formula 1. The first F1 race set to be organized in Las Vegas will see the manifestation of the NFL charms pouring over into the racing world.

Aristocrat Gaming, owned by the $29 Billion group Aristocrat Leisure, who announced their collaboration with the National Football League, are set to welcome the F1 race in Las Vegas in sin city style. In 2021, the gaming company announced its partnership with the NFL, which is to debut in the fall of 2023. The company has now decided to make the racing fans’ experience of the first Grand Prix in the city a memorable one. According to the Mark Wadley, Chief Marketing Officer of Aristocrat Gaming, the city which is known for “world-class entertainment, hospitality experiences and slot gaming” is set to organize a GP and promised the fans that “This event will be like no other.”

“Introducing the F1® experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market,” said Emily Prazer, Chief Commercial Officer for the FORMULA 1 Heineken Silver Las Vegas Grand Prix as quoted by prnewswire.com,. “Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”

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While the latest update from the sin city race shook the world of two sports, the apex of motor racing sees a permanent future with them.

“Las Vegas a permanent Grand Prix stop,” F1 CEO makes a wish

A race in Las Vegas was a wish Daniel Ricciardo made and the racing gods agreed. The latest update on the race is that the newest American venue may not be a temporary darling of the F1 as the governing body has stated apparent intentions for a permanence in sin city.

As quoted by Fox 5 Vegas, F1, and Liberty Media stated, “Our current agreement for an annual race extends through 2025.”

“Making Las Vegas a permanent Grand Prix stop on the F1 calendar is our goal, and a 10-year approval provides us with the certainty that race weekend would be available on the calendar for the long term,” the statement further said.

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What are your thoughts on the Aristocrat gaming and Las Vegas GP collaboration? Are you excited to see the F1 world enjoy the perks of the NFL?