Lewis Hamilton Reveals Real Motives Behind Denver Broncos Involvement: “The Success Can Come Later…”

Lewis Hamilton has always taken pride in being the groundbreaker in Formula 1. Being the only black full-time driver, he has more than done his part in representing the community. At the same time, he pushes for more diversity and inclusivity in the sport. In his larger vision, the Briton pushes the enterprises and franchises he is associated with to follow suit. That was one of the big reasons he bought a stake in the NFL outfit Denver Broncos.

Having faced racial abuse growing up, the issue is close to Hamilton’s heart. To this day, he feels lonely being the only black person in the room when sitting among the folks from F1. That is something he intends to change whenever he involves himself with any brand.

Speaking with Jay Shetty on his podcast On Purpose, Lewis said, “My job is to be empowering, improving representation. I’m really, really passionate about black equity as well. So, that’s why I got involved with Denver Broncos. Usually, when I’m in conversation with sponsors or companies, I’m like, ‘hey, so how diverse is your team, what are you doing about diversity, creating inclusion, how are you a better workspace for people’. That’s what I want to be a part of.”

“The success can come later and that would be along the way, but if you’re not asking those questions, or not tackling those issues, then we’re not blind. So pretty much every partner that we have had within our team, I’ve asked these really difficult questions. And they’re like, ‘oh you know what, we can do more’. I’m like, ‘well, let’s do it’.”

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Hamilton is the part of Walton-Penner group-led consortium that bought the Broncos for an eye-watering sum of $4.65 Billion in August last year.

Lewis Hamilton believed that the chance to part-own Denver Broncos was an “amazing opportunity”

Lewis appeared on the popular late-night show Jimmy Kimmel Live! in October last year. There he talked about his relationship with NFL and narrated the story of how he got to know about the sport when he was a kid. He also told how excited he got when co-CEO of Ariel Investments, Mellody Hobson informed him about the opportunity of owning the Broncos.

He said, “Mellody Hobson called me and said she had this amazing opportunity and would I like to be a part of it, and I jumped at it.”

“There’s a real lack of black ownership [in the NFL], and I’m pushing for diversity constantly. There’s a lot of work to do and I’m really proud to be part of it.”

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After making it big in life, it is heartening to see Lewis giving back to the community. Hope to see more athletes follow in his footsteps in the future.