F1 Boss Sets NFL Super Bowl As the Benchmark, Looking For One Thing In Growing Fans

The rise of Formula 1 has been a spectacle. The sport’s rise to the top in America specifically is a miraculous story. F1 CEO Stefano Domenicali announced that F1 will have a record 3rd race in the United States from next year in Sin City. However, F1 was not always so popular in the US.

Despite having an array of failed expensive experiments in the US, F1 did not give up. Eventually, it was Liberty Media’s takeover, and their strategy to air a show like Netflix’s Drive to Survive worked wonders for the sport. The result of the same is evident, starting next year, Formula 1 will race in Austin, Miami, and Las Vegas in the US.

F1 CEO Stefano Domenicali said, “It was such a quick turnaround—really a matter of two years. An incredible ‘switch-on’ that before was not there.”

Moreover, the F1 CEO also compared the sporting body’s decision to race in Sin City with the popular NFL event, the Super Bowl. It is one of the most watched sporting events in the country. Moreover, Domenicali wants F1 to have the same benchmark in the US.

He also added, “Our vision of, ‘Everywhere we go, we want to create a Super Bowl’ is much easier to understand if you have an American mentality.”

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The FIA is not expected to add any more races to the existing 24 races on the calendar. However, they are planning to use different venues in the same locations to keep things interesting.

F1 CEO Stefano Domenicali not worried about viewership dropping despite Max Verstappen’s title triumph

As the 2022 season nears its end, F1 returns to its penultimate race in Brazil. Max Verstappen won his second successive title in Japan after clinching a victory in Suzuka. However, F1 CEO isn’t worried about people getting disinterested in the sport. He further added that F1 has “sold out” their last 2 events.

Domenicali said, “Well, actually, we don’t see any kind of risk at all,” he said when asked in a call with Wall Street analysts if the lack of a title showdown would be bad for F1’s finances.

He further added, “And first of all, we have the last race with sold out tickets, and the numbers are really good. The attention will be shipped, of course, to other fights for the sporting perspective. So that’s part of racing.”

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Fans will be hoping for a more competitive title fight next year. Moreover, they will hope for a three-way battle for the constructors’ title as well. Do you think anyone can challenge Max Verstappen next year?