Despite Being Accustomed to Electric Atmospheres, Broncos Owner Lewis Hamilton Was Still Blown Away by NFL Experience

Lewis Hamilton has grown to become the lynchpin of Formula 1. He is now synonymous with the sport itself in many parts of the world thanks to his off-track shenanigans, which extend far beyond F1’s realm. His hangouts with the most famous celebrities always landed him in gossip columns. However, his racing continued to gain popularity among F1 fans.

The Briton’s popularity has been huge outside of his country, such as in Brazil, which has become his second home. So much so that he has been granted citizenship of the South American country. Although he is accustomed to great atmospheres welcoming him, he experienced something else as he witnessed a Denver Broncos match in the United States as he pivots into a new direction—sports investments.

Recalling his experience from the Broncos match, in which he now owns a stake, Lewis, as quoted by Motorsport.com, said, “That experience was incredible, to just be in that huge arena. Firstly, the stadium is amazing but just to see a different group of fans – all with the similarities of the fans that we have here, just passionate about their team, right on the edge of their seats for every single play.”

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Certainly, the fans must not have left any stone unturned to impress the team’s new owner. The Briton was extremely impressed with the atmosphere as he discussed the intricacies of the game with the team’s coach. He is passionate about the sport. Hamilton previously went to Super Bowls and hung out with NFL stars such as Tom Brady and Russell Wilson.

What convinced Lewis Hamilton to buy a stake in Denver Broncos?

Lewis Hamilton is always said to be on the lookout for significant investments. He has long made it clear that when he does stop racing; he wants to carve up a prosperous second career. 

Given that the NFL is a money-printing machine, with each team worth $4.47 billion on average, 28% more than just a year ago, as quoted by Forbes, one might think Lewis is in it for the money. But he says otherwise. As quoted by Motorsport NextGen Auto, he said, “Mellody Hobson called me to tell me that she had an incredible opportunity and that I would like to be part of it, and I jumped at the chance. There is a real lack of black owners, and I constantly press for diversity. There is a lot of work to be done and I am really proud to be part of it.”

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Fans find it difficult to believe that Lewis Hamilton is concerned about the social justice aspect of ownership, given the league’s ever-increasing valuation. But if the past is indicative of anything, the Mercedes driver is in it for a good reason, as his diversity and inclusivity initiatives make a strong case for him.