“This Is Fire”: NASCAR Owner Pitbull Puts Money Where His Mouth Is as Kimi Raikkonen & Co. Gears Up for an Exciting Venture

“I’m taking all the negatives in my life, and turning them into a positive.” This was the motive of Grammy Award-winning rapper Pitbull when he joined forces with Trackhouse in 2021. The rapper got together with Trackhouse Entertainment Group founder Justin Marks, who is also a partner with the singer. And now, sticking true to his words and taking the venture to the next level, Pitbull is naming his upcoming album “Trackhouse” after the team! For the album release, mark your calendars and gather around the stage on July 7th!

Other than the two cars, #1 and #99, the team also runs a third one, feature #91. Although it has been driven by the former F1 champion Kimi Raikkonen twice, Finn’s participation has done wonders for the brand’s expansion away from the United States. With the album release lined up, Trackhouse just has to prepare itself for the launch at Billboard, as the NASCAR fans are all fired up!

For his work, Pitbull has collaborated with fellow rapper Lil Jon and singer Omar Courtz. With this, Trackhouse has taken a significant stride towards fulfilling its brand promise of merging motorsport and entertainment. The album cover features the team’s two Chevrolet cars (No. 1 and No. 99) on the Miami streets as the backdrop, with Pitbull donning a Trackhouse jacket in the front. This portrayal is a testament to Trackhouse’s vision of blending the two worlds seamlessly.

Fans go crazy over the Pitbull announcement

The hype building around the album is unreal. Fans just know the Latin singer never disappoints and will further increase the footprint of NASCAR as a whole. Sharing the news, the singer in the press release, said, “Music is the universal language and music is culture. Our mission has been to build a culture at Trackhouse. We want to share it with the world. This is just the beginning of all we are going to do together not only in racing but music and more importantly education.”

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The fans are all excited about the Trackhouse album. Certainly, the brand’s value will take a hike for good as Pitbull continues to stick with his words of positivity.

The only better thing that could happen for them would be to feature Kimi in any form in the album or the video. If they manage to pull that off, that would be quite an achievement for them.

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Are you excited about the album? Share in the comments below what you would like to see in the music videos.