The concept of sports journalism shouldn’t be a tricky one to wrap your head around, right? It’s a pretty straightforward pursuit. Reporting on the amazing wealth of talent the industry has to offer is the prime objective. That being said, it is also important to showcase and highlight some of the unfortunately overlooked areas of sport. When it comes to motorsport, one such branch of the offering is the category of female drivers. It’s no secret that the need of the hour is to uplift female drivers and have more representation amongst them in the most elite series around the globe. And for all intents and purposes, F1 should be taking charge of this.
When we say F1, we don’t just mean Formula One management. It must be a concerted effort by all the stakeholders involved, and the single most important pillar of this movement is the media. Media coverage, may it be on paper or on air, is the only way to get these drivers the attention and recognition they deserve. Granted, the sport has been moving progressively towards this goal. However, the path becomes sluggish thanks to certain irresponsible and distasteful journalistic moves.
F1 publication under the cosh after controversial W series article
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Recently, a Twitter user pointed out a feature in the BusinessF1 magazine that clearly goes on to show the sorry state of affairs that sports journalism sometimes finds itself in.
Copies of BusinessF1 magazine were handed out at Autosport. This article started badly and got worse, ending up bemoaning none of the drivers were pimped out to F1 drivers. Splitting the article with a double page spread gallery of grid girl photos doubling down on the bullshit. pic.twitter.com/zBrnoDFCy2
— Darran (@DarranShepherd) January 30, 2023
Rather than emphasizing on the amazing track work done by the W series and its drivers, as per the user, Darran Shepherd, the magazine ended up “bemoaning [the fact that] none of the drivers were pimped out to F1 drivers. Splitting the article with a double page spread gallery of grid girl photos doubling down on the bullshit.”
The centerpiece of their article was this appalling quote, “S*x sells because it attracts attention.”
The clear lack of integrity, thought and purpose behind the article was exposed by the photos displayed along with the piece. Both, former-NASCAR driver Danica Patrick [the first and only female driver to win an IndyCar race] and Susie Wolff [a successful Formula E team principal] have contributed more than just photoshoots to their legacy in the sport as women.
Naturally, the fans weren’t pleased. They showcased their outburst at this absurd publication on Twitter.
Fans blast magazine for suggesting W series drivers could’ve sold themselves better
The title of the article [Could W Series have sold itself better?] seem to give away the flawed logic of the publication when it comes to the promotion of female racing drivers. That being said, fans were quick to swarm the social media platform and let their dissatisfaction be known.
Let’s take a look at just a few of the fan reactions to BusinessF1’s journalistic gaffe.
When a new racing series pops up, the last thing I'm thinking about is the sex appeal of the drivers…regardless of whether they're men or women…wtf.
— Cammie Racing (@CammieRacing) January 30, 2023
-how sexist should it be?
-yes https://t.co/I7Mxtq0wAq— Alexander (@MVPSander) January 30, 2023
"WoMeN dOnT nEeD tHeIr OwN sErIeS"
This article perfectly demonstrates why female drivers don't have equality in motorsport right now.
The author can get in the bin.
— Just Some Guy (@thiswasoncewit) January 30, 2023
The folks on Twitter also pointed out another disturbing aspect of the entire feature.
Putting aside the obvious – the literal entry age for W Series is 16. https://t.co/OHdSTgrQuT
— Claire Cottingham (@Cla_Cottingham) January 30, 2023
this is the worst shit i’ve ever seen, most of those girls are not even 18?? https://t.co/hGQAXJRz8X
— soh🧃 (@44XNDA) January 30, 2023
The fact that we’re in 2023 and people are still this disgusting and disrespectful to women is absolutely horrific. We are not objects. We were not born to “sell” by being sexualized. You people are really sick in the head, there’s no other explanation https://t.co/nlnMf44CBe
— Nad¹⁶🏎️ 31 days left (@NadxCL16) January 30, 2023
All in all, the general sentiment of the fans was one of disgust and disappointment, and who can blame them?
am i surprised? absolutely no.
am i disgusted? as always in such situations.all in all, it is another proof that there is too much work left to do to make women and girls human beings in the public eye https://t.co/W5oMnSeU2V
— marie 🌚 𝘥𝘦𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘵𝘪𝘧𝘰𝘴𝘢 (@tristemarmarie) January 30, 2023
journalism is truly at its lowest point https://t.co/q1v6QxLjoX
— e (@MlTSUR1) January 30, 2023
wth is this… c'mon it's alr 2023 can we not think women are objects and could be sold??!??!? absolutely disgusting https://t.co/hVZxN1wTfX
— triz (@charleclers4) January 30, 2023
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Even famous names of the motorsport media world called the magazine out for this. The F1 man, Vincenzo Landino, blasted the publication for what he called ‘trash’.
As someone that writes about the business of F1, this trash has nothing to do with business of F1.
Who actually spent money to print this garbage? And why are they talking about teenage girls like this?
Shameful. https://t.co/QL5EtqjPcx
— Vincenzo Landino (@vincenzolandino) January 30, 2023
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In the balance of things, do you think F1 and the motorsport industry, in general, are doing enough to promote inclusivity? Or do the actions of some organizations wipe out all the good work done in the past?
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