With the amalgamation of the various moving parts in Formula 1, the sport’s popularity has skyrocketed. This has also proved to be a big boost to a lot of F1 entities, especially Toto Wolff. The Mercedes Team Principal and part owner has seen the team’s valuation increase from $1 billion to $3.8 billion since 2019, and Wolff’s 33% stake made him a billionaire. However, after breaking the billion threshold, the Austrian might be planning to add a few more billions to his net worth with some bullish businessman behavior.

The Mercedes boss is ready to make a fortune from an investment he made back in the day, working his way through the motorsport industry, which made him a multi-millionaire and, now, a billionaire. With the sport’s popularity peaking, Wolff might be ready to increase his net worth with one move.

The Austrian has always been a shrewd bus; his journey in F1 alone is a testament to that. This, coupled with F1’s current valuation in the world, makes for a good opportunity to sell his shares to add to his net worth. As reported by Forbes, Wolff’s net worth was already up to $1.6 billion in July after hitting the billion mark in March. However, not resting on their laurels, the Mercedes boss might just be ready to make a multi-billion jump to double his net worth. How will he do that, though?

According to Sky Sports F1 reporter Craig Slater, many believe the sport’s valuation has peaked, and this would be the right time to cash in. Aware of such a common understanding, Wolff, if he decides to sell his 33% stake, will easily add over $1.2 billion to his net worth at the current valuation of Mercedes. Per a post on X, “With the current lucrative business environment and reduced costs due to the budget cap, owning an F1 team can be highly profitable. Slater suggests that an almost ‘three billion’ payout could be on the cards for Wolff, who owns a third of Mercedes.” Not a bad time to sell.

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The most important factor in this valuation has been the budget cap, which has increased efficiency and reduced costs. So a three billion payout does seem likely. However, does this mean the Austrian will cut his losses and spend the rest of his life on a yacht? Absolutely not!

Toto Wolff reveals he’s only halfway there in his pursuit of success

After gaining the amount of success Wolff has had in a period that he has, many would consider it a job done. However, not Wolff. The ambitious Austrian is far from retirement and believes he has a lot to achieve, especially in the sport. He revealed that during an interview where he was asked about retirement.

In the interview with Mirror, the Austrian revealed his career has only reached the halfway point. Wolff said, “I don’t see myself at that stage of my life as somebody that has been successful, and that has achieved his targets, and that it’s kind of half time in an entrepreneurial life.”

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We don’t see him leaving the sport, even as a team principal, without at least one more championship. He would like it to be Lewis Hamilton’s eighth, but only time will tell when the Austrian gets his hands on F1 silverware again.