It looks like Mercedes is getting the old crew back together. For Lewis Hamilton, who is preparing for his 8th world champion title, Mercedes is ready to go all out in 2024. Recently the team announced the return of James Allison and it looks like Mercedes is leaving no stone unturned for the upcoming season.
The preparation took another leap forward when an interesting development took place. Hamilton has been working with Canadian media talent manager Penni Thow since 2021. However, the management agreement between Thow’s company Copper and Lewis Hamilton expired in December 2023. And now it looks like the driver called in an old friend for assistance.
The Dynamic Duo is back: Marc Hynes and Lewis Hamilton
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While having talks with The Telegraph, Lewis Hamilton’s spokesperson came forth to let the world know about the latest occurrence in the Mercedes F1 team. Marc Hynes, a former British Formula Three champion, has rejoined Lewis Hamilton’s management and the dream team is back. Hynes and Hamilton have a long-standing friendship, dating back to their junior racing days.
While telling Telegraph Sport about Hynes’ role in the team, Hamilton’s spokesperson said: “Lewis is looking forward to the beginning of the new Formula One season, and he will be working with Marc Hynes, his long-term friend and former colleague who will be providing his expertise to assist Lewis on the track. Marc will be solely focused on racing activities and supporting Lewis’s commitment to bringing the fight back to the top spot.”
During Hamilton’s F1 career, Hynes stood beside him which led Lewis to win 4 Championships. Ever since they parted ways, Max Verstappen has taken over and has been the reigning World Champion. But now that Hynes is back, it looks like the Brit is ready to re-engage his full potential and unleash it on the tracks.
Marc Hynes, who was previously the chief executive of Project Forty-Four, will now be solely focused on racing activities. His role includes accompanying Hamilton to races and providing trackside support. With Hynes back in the team, it looks like all the pieces are aligning for a great season and a possible 8th Championship title for Lewis Hamilton.
The Return of James Allison to F1
James Allison joined Merc’s F1 division in 2017. Four years later, he transitioned to the role of Chief Technical Officer, balancing F1 responsibilities with other projects such as the INEOS Britannia America’s Cup team. June 21, 2023, was when he finally made his return to F1 as the Technical Director at Mercedes. As Allison took on the role, Mike Elliott, the ex-technical Director, moved into the Chief Technical Officer role.
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Mike Elliott succeeded James Allison as Technical Director in 2021. The 2022 major regulation changes shifted the F1 pecking order, with Mercedes dropping to third place in the championship. Mercedes had high hopes for the 2023 season but faced challenges, qualifying behind Red Bull, Ferrari, and Aston Martin at the season opener.
Mercedes confirmed the swap between James Allison and Mike Elliott as a response to a technical organization review led by Mike Elliott. Now, Allison will resume the Technical Director role, while helping Lewis Hamilton push for his 8th Championship title.
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WATCH THIS STORY: WATCH: Lewis Hamilton remains unwavering in his determination to halt Max Verstappen’s dominance, despite enduring significant neglect from the FIA
With Mercedes bringing back all the key elements that contributed to Lewis Hamilton’s 7 titles, do you think it will be enough to end Max Verstappen’s winning spree?