McLaren Pocket $10,000,000 From Marvelous Beast as Video From the Past Goes Berserk on Social Media

The world of motorsport isn’t just lucrative for the drivers. Granted, it’s a chance to live their dreams on the global stage. But it’s a massive playing ground for car manufacturers and other allied brands. The economics of Formula 1 and other racing categories is such that it allows brands, automotive giants, and entrepreneurs to showcase the grit, class, and prowess of their products. McLaren is one of the most successful racing outfits in F1, but they aren’t pushovers in the marketing side of this game, too.

Outside of Formula 1, the Woking-based outfit has myriad racing interests. Prime amongst them is their IndyCar venture, spearheaded by the young Mexican hotshot, Patricio O’Ward. And while they are trying to reach the pinnacle of these two disciplines, off track, they have cemented their standards in terms of automotive legacy banking on F1 and IndyCar.

McLaren and Pato O’Ward teach us a lesson in the economics of racing

O’Ward is one of the biggest stars in the United States right now. Needless to say, he has some serious marketing pull. And McLaren used this to their advantage when back in 2021 they employed the “actor” and racer O’Ward in a commercial for their road-legal supercar, the McLaren 620R. And it paid some serious dividends.

In the video, O’Ward can be seen showing the pros of owning a 620R which in essence is a road-legal version of their 570S GT4 car. And according to the F1 Man, Vincenzo Landino, “Per SBJ [Sports Business Journal], McLaren is giving credit to this 2021 video for selling 33 of their $299,000 620R supercars. That’s nearly $10 million from a piece of content.”

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But if you think McLaren is the only one minting money out of their racing exploits, then think again!

Aston Martin takes a leaf out of McLaren’s playbook

Aston Martin has shown a recent upturn in fortunes on the racetrack. However, this wouldn’t have been possible without some astute business acumen on display by their owner, Lawrence Stroll. Aston Martin isn’t just one of the ten teams on the grid, they are even a Safety Car!

Landino revealed, “[Lawrence] Stroll suggests the carmaker has sold between 300 and 400 of its Vantage F1 edition cars as a result of featuring as the F1 safety car.” If this is true, then Stroll’s words “Race on Sunday, sell on Monday” is the magic mantra to their 2023 success.

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Is motorsport the one-way ticket to making your brand the most successful ever?