Formula 1 sensation Lando Norris, who has a staggering net worth of $30,000,000, recently showcased his geeky side in a heartfelt discussion about his burgeoning esports endeavor. Norris has channeled his long-standing affection for computer games and racing into building something much grander. This initiative signals Norris’ ambitious entry into the rich world of esports, merging his financial acumen with a childhood passion that has always been close to his heart.

But for the Formula 1 mogul, this project is more than a mere business venture worth about $770,000; it is a canvas of personal passion and nostalgia. The diverse landscape of the initiative encompasses not just gaming but extends to apparel and content creation, building a nurturing ecosystem for enthusiasts and professionals alike. As Lando fervently works on this labor of love, the project has blossomed into Quadrant, a brand that is more than just a business, resonating deeply with his childhood interests and his innate love for the gaming world.

“I grew up around racing. I grew up around computer games. I’m a nerd. I love computer games,” he confessed to CNBC International, underlining the heart and soul driving the Quadrant initiative. “It started off very much as a passion thing. I was like, let’s just do this and see where it goes,” the F1 driver recounted. Norris says Quadrant recently had its “first investment round” to “grow the company,” highlighting his long-term vision for the brand. Young entrepreneur, Norris also teases “exciting things coming soon” for Quadrant, noting it resonates most with his interests “outside of Formula 1.”

Read More: Car Development Takes Back Seat as Lando Norris’ Health Scare Becomes Pressing Issue for McLaren

From gaming console to the racing circuit, the worlds of virtual and real racing continue to merge, as Lando Norris — the “nerd” and the mastermind behind the booming esports venture, Quadrant — leverages the forthcoming Singapore GP to showcase his passion project’s emblematic integration with his Formula 1 journey.

Lando Norris reveals special helmet design for Singapore GP

Norris is set to leave a distinctive mark at the upcoming Singapore Grand Prix. The McLaren star has unveiled a special helmet design for the highly anticipated race event, blending his love for racing with his vibrant esports venture, Quadrant.

“The Quadrant Q we have on the side is designed by fans. There’s four fans who got to design each part of the Q,” Norris excitedly disclosed in the same tweet, sharing that the design initiative was a collaborative effort, echoing Quadrant’s commitment to fostering a tight-knit community. The grand reveal promises not just a visual treat but a testament to the symbiotic relationship between the F1 star and his ardent followers. Norris’ Singapore race indeed promises to be special as it aligns with Web3 & OKX, integrating it with the Quadrant theme in a representation of futuristic technology and community engagement.

As the anticipation builds for the Singapore race, a special thematic alignment awaits, intertwining with Web3 & OKX to bring a futuristic touch to the race. Through Quadrant, Norris doesn’t just share his passion but actively involves his community in a journey where the realms of virtual and real racing converge.

WATCH THIS STORY | How Fernando Alonso’s 2008 Singapore GP Win Became One of F1’s Worst Controversies – Crashgate