The 2021 season for McLaren didn’t go the way they wanted. They fell short of their expectations by a fine margin. However, that didn’t stop the Woking-based team to start the new season on a roll. The British team has landed an impressive sponsorship deal with Google.
That tweak to the McLaren livery at testing was to make space for a new partner as it announces a multi-year deal with Google #F1
— Chris Medland (@ChrisMedlandF1) March 16, 2022
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The news comes just days before the season goes underway in Bahrain. The partnership with Google is regarded as the much-needed impetus for the Papayas. This could be a huge boost for the team chasing P3 in the Constructor’s Championship.
Read More: McLaren Given a Timely Boost as Daniel Ricciardo Is All Set to Return for the Bahrain GP
Talking about this, Zak Brown, CEO of McLaren Racing, has conveyed, “We are absolutely delighted and proud to welcome Google to the McLaren Racing family. Google is a global leader in technology and has been a ground-breaking innovator in connecting people around the world. By integrating platforms like Android and Chrome across our operations, our team will be better supported to focus on driving performance.”
What does this partnership mean for McLaren?
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The Papayas couldn’t live up to its expectations last season as they lost P3 to Ferrari by 48.5 points. However, this year they would not only look to take back P3 but also fight for the championship. In spite of these high expectations at Woking, the team faced technical difficulties at pre-season testing in Bahrain.
via Reuters
Formula One F1 – Pre-Season Testing – Circuit de Barcelona-Catalunya, Barcelona, Spain – February 23, 2022 McLaren’s Lando Norris during testing REUTERS/Albert Gea
Team driver Daniel Ricciardo was out with Covid-19 and Lando Norris couldn’t do much all on his own. Despite driving two and a half days of the drive, the team couldn’t rake up much data to analyze by completing only 200 laps in the desert.
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All in all, landing the multi-year partnership with Google at this point is a huge thrust for McLaren. Interestingly, this deal comes after Oracle, another American tech giant, signed an impressive deal with Red Bull. Does this mean the Americans have become very much interested in the sport in recent years? Well, it sure looks like it.
