“Like Many Other Americans…”: Million Dollar Voice of BoJack Horseman Joins F1 to Add Hollywood-Like Gravitas to the Pinnacle of Motorsports

Formula 1 is steadily growing its viewership for a few years now; and why wouldn’t it? The sport offers almost everything one needs. From controversies and drama to some stunning racing, it gives you goosebumps and makes your heart pound. A big reason for F1’s rise is the content created around the sport. Netflix’s Drive To Survive inspired a whole new generation to follow the sport. Similarly, Will Arnett is now coming up with a live after-show that allows fans to call and react with him to what’s happening on the track.

Will Arnett is working to release F1’s Fast and Loose show. The show will give fans a live and interactive post-race show hosted by the actor, and a live simulcast show hosted by sports anchor Michelle Beadle and comedian The Kid Mero.

Arnett said, “Like many other Americans, I have recently become obsessed with Formula 1. They wouldn’t let me drive the cars, so instead, I’ll be taking calls live from the sidelines,” He continued, “we’re getting into all things Formula 1 with humor, love for the sport, and of course, some hot takes.” 

The new radio app from Amazon called Amp partnered with F1 to launch their exclusive new program. It promises to bring a new twist on race-day commentary. Mero even called Fast & Loose: F1 “the most fireside cast out there, for several reasons.” 

The Kid Mero said, “No. 1, we’re fans, but we’re not dry. We’re not boring. And also, there’s a level of interactivity to the Sidecast that others do not have. Also, Michelle is the illest in the game, so all I got to do is just, like I said, ‘be a hype man.'”

READ MORE: How Does the Netflix Drive to Survive Crew Work With F1 Teams?

Michelle Beadle said, “Nothing is growing faster than F1 right now, especially here,” and believes the Side cast will give the fans “the best of both worlds”

The meteoric rise of Formula 1 in the USA

Formula 1 is a sensation in the USA. When Liberty Media bought F1 for roughly 11% discount from 2012’s peak, they focused on reviving the sport in the USA. They took steps and introduced several initiatives around marketing, one of them popularly known as “Drive to Survive.”

The strategy worked. According to WorldBuilders, F1 saw a 40% increase in F1 viewership in the USA, 7 of the 10F most-watched races ever, and the most-attended three-day F1 event ever — 400,000 at the U.S. Grand Prix in Austin.

Everybody is jumping on the bandwagon now. Apple Studios in partnership with Lewis Hamilton is producing a film on Formula 1 starring Brad Pitt. Similarly, Netflix also announced a new movie ‘The Formula’ taking inspiration from Formula 1. The movie stars John Boyega and Robert De Niro.

WATCH THIS STORY: Formula 1 Drive to Survive Season 4 Review: Has the Latest Season Lived Up to the Fans’ Expectations

Formula 1 has scaled to become a global sensation and a big part of that is because of the content built around that. If Drive To Survive wasn’t dramatic enough already, get ready for more as the spotlight falls on this glorious sport. Which project are you most excited about?