It would be a reiteration, but- Lewis Hamilton is the ultimate fashion icon in F1. He has always stood out in the crowd for his style. Hamilton’s advocacy for important causes and his impressive records make him a standout in the sport. The F1 legend has paved the way for many youngsters who’ve dared to dream. Lewis has always attracted luxury brands who want him to become their face on a global platform. And surprisingly, he never disappoints them.

The man who began traveling the globe at 13 to chase his motorsport dreams is now the new face of Rimowa’s new campaign. The German luxury brand’s latest luxury luggage drive called ‘Never Still’ sits aptly with Lewis Hamilton. So, on the invitation of Rimowa, the Mercedes driver made a quick pitstop at Elle.

Speaking with the fashion magazine, Lewis talked about his style and took a dig at his critics. Hamilton has never been afraid to contrast with the homogeneous look of his colleagues on the circuit. With dreadlocks, piercings, and tattoos, he has always been an exception in the common crowd. His passion for passion is clear- several red-carpet appearances at Met Gala, galactic collaborations, and more. Moreover, Hamilton’s smooth infusion of passion and profession has been his USP. He stated: “I don’t always get it right, but I think it’s a question of personal expression.” 

Fashion or styling is more about a person’s confidence and not just their outfit. Lewis Hamilton personifies this definition to the tee. His iconic fits and the way he handles them with grace have never been hiseen before in F1. Several drivers like Lando Norris pull up a good outfit for the race weekends. However, they mostly miss the ‘Lewis Hamilton’ mark.

Lewis Hamilton’s fashion inspiration and major collaborations

Hamilton takes inspiration from his African roots. He has always said how the vibrant culture of Africa draws him towards the country. Moreover, you could see the specks of the vast rich country in his styling. The way he steals the show with monochrome is iconic. The Mercedes driver enjoys trying and being daring with fashion. Talking to Vogue Australia, earlier this year, he said: “I’ve discovered is it’s a real process, a real journey. It’s just trying and being daring. I think I’ve tried so many different styles. I kind of describe my style as an evolution. It’s whatever makes you feel great. The trick is about self-expression.”

The seven-time world champion graces the paddock with labels like Bottega Veneta, Louis Vuitton, Balenciaga, and more. He has recently shook hands with African fashion designer Kim Jones for a special Dior collaboration. Taking inspiration from his ancestral roots, the F1 ace has brought to life designs for a skiing fit collection that waits to see the world in November.

In the meantime, Lewis would surely be brewing up some more styling ideas for the upcoming race weekends. It would be surprising not to see a ‘Lewis Hamilton Fashion Week’. However, the F1 circus won’t be calm. Right after the summer break, the action will return to the circuits and Hamilton will have all the attention. What else can he do in the second half of the season? We’ll find out soon.