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via Reuters

via Reuters

The McLaren Instagram page shocked its 11.7 million fanbase with some overnight antics. McLaren’s Instagram admin deleted every single post, making the page a clean slate. As expected, it was a fresh start to launch something new and exciting, and the attention-grabbing turn of events had the exact effect they would’ve expected. Lando Norris and Co. gave all their fans a mini-heart attack first, and then goosebumps too, with just two posts.

The posts that followed the mass deletion garnered two very different reactions from the Papaya army. The admin made the posts in the space of one hour. The hour apart was enough to make fans go through a rollercoaster of emotions, and we would like to highlight the reactions along with McLaren’s marketing masterstroke.

Lando Norris and Co’s first post after mass deletion: The teaser

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The first post, the teaser was a mere five-second video of a massive industrial-grade fan. We suspect it is the fans of the newly made wind tunnel at the MTC. In the video, apart from the fan, the only notable thing was the caption which read, “Whatever it takes” with a McLaren logo at the end.

 

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The first post’s comments section was flooded by fans asking questions about the mass deletion and expressing their shock while some, just like Lando Norris, showcased their excitement for what was to come.

“How and why did you delete all of your 1000’s of previous posts 😭”

“Not all the good pictures GONE McLaren…. Don’t do this to us 😭”

Read More: Lando Norris Urged To Eye Up an Unexpected Top Team Seat Amid McLaren’s Ongoing F1 Nightmare: “Do You Think Lando Should…”

“Whatever this IS YES PLEASE LETS SEE IT NOW”

“What’s McLaren cooking over here? 👀👀”

However, it was the second post that truly shocked  many and exceeded all expectations.

The second post: The revelation

The second post in McLaren’s new Instagram era dropped an hour after the first. The revelation post was a minute and 12 seconds long which answered most of the questions to the hype created by the last one. The post started with news coverage of McLaren’s poor start to 2023. The narration in the video started with, “Have you ever been counted out before you even began?” which continued with clips showcasing the miserable time the team had before the summer break.

Then, much like McLaren’s season, the video takes a complete U-turn and showcases their highs in an extremely awe-inspiring fashion. The incredible video showcases the people behind the ultimate goal and their dedication to the team. Words cannot describe the feeling the masterpiece of a video inspires so please take a look for yourself.

 

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The video posted on McLaren’s page along with collaboration with Lando Norris and Oscar Piastri has shocked the fans once again and gave them goosebumps. The post’s comments section was proof of that.

“I am so ready for whatever they are cooking”

“Okay, I’m hyped to see what is Mclaren up to. WHAT ARE YOU COOKING?! 😳🔥”

“This is unreal”

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“gave me the chills”

“I have GOOSEBUMPS”

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“Damn……I am so here for this ✨🫀”

The Woking outfit has gotten its fans brimming with excitement after this social media antic. Now, let’s hope they can deliver on these expectations come February.