Outside the world of F1, Lando Norris is a pro gamer. Just like motorsport, PC gaming requires the utmost focus and skills. Norris doesn’t lack either of these, hence he has expanded his empire into the world of digital gaming. This trait of Lando got him the name ‘iPad kid’ of F1,’ which simply means the McLaren driver is a Gen-Z, spending his spare time playing games online on his iPad (in this case, on his PC).

Norris’ love for gaming has led to the creation of Quadrant. The Brit is the founder and CEO of the e-sport brand. They have extended beyond gaming and also produce apparel. The core team includes- WRC prodigy, Oliver Solberg, MotoCross’ Lotte van Drunen, Moto 3 rider Ivan Ortola, and Skateboarding phenomenon Keegan Palmer. And among the squad, Ivan Ortola has hit the headlines.

Lando attended last year’s Moto3 race in support of Ivan Ortola, who later became part of his quadrant athletes team. This year, Ivan won and Lando posted a story congratulating him on his victory. The McLaren No.1 took to his Instagram Story to share a picture of Orotola with the trophy in his hand. His caption read: “Congrats brother. What a race.”

Ortola, who races for MT Helmets- MSi, capitalized his pole into a win at Silverstone. However, his win wasn’t easy, as he had to wait till the last lap to turn his fortune. Nevertheless, he gave himself the perfect birthday present. Lando is particularly happy for the 20-year-old motorcycle racing prodigy. Moreover, Quadrant’s added support always comes in handy for the Moto3 racer.

Meanwhile, Lando Norris’  brand continues to flourish. It’s amazing how the McLaren driver is managing both F1 and his side quest. Quite a multi-tasker!

Quadrant expands its horizons as Lando Norris introduces new content shift

The project Quadrant saw the light of the day in 2020. Since then, it has been making waves in the entertainment, e-sports, and apparel industries. With a rapidly growing YouTube channel valued at over $762,000, Quadrant has recently expanded its roster to include top athletes from various extreme sports. Lando Norris’ brand has moved beyond the boundaries of basics. With a drastic change in their content, Quadrant now aims to cater to adventure sports enthusiasts and build a community around these diverse sports.

Quadrant’s new promo video features athletes in contemporary short films, signaling a major shift in their content strategy. Despite his hectic schedule in F1, Norris is actively involved in the working of the company and always has an input in everything. From his love for gaming to the development of a full-fledged company, the F1 star has surely come a long way.

While Quadrant flourishes, the core team’s main career remains on the track. Surely, Ivan Ortola’s Moto3 win could motivate Lando to push himself in F1, so that he comes closer to his second win this season. As the summer break continues, motorsport fans would love to see more content from the Quadrant squad. The return of gamer Lando Norris is highly anticipated.

What do you think about Lando Norris’ passion for gaming? Share your thoughts in the comments below.