Picture this: you step into a vibrant venue, the air buzzing with excitement. The scent of freshly mixed cocktails wafts through the air, and the sound of engines revving fills your ears. But here’s the twist – you’re not at a typical racing event. Formula 1 fans around the world have a reason to rejoice as Lando Norris and Zak Brown have joined forces to invest a staggering $37 million into an exhilarating F1 venture.

This exciting project aims to revolutionize the way fans experience the sport, combining cutting-edge technology, immersive racing simulators, and world-class hospitality. American driver Logan Sargeant has also shown his confidence in the venture by joining as an investor. It has ambitious plans to open 30 locations worldwide by the end of 2027. Upcoming site in Boston, set to open its doors in 2024.

F1 Arcade made its debut in London in 2022 and was also featured in Netflix’s Drive To Survive, offering attendees the opportunity to engage with F1 racing through a modified version of the popular F1 video game on state-of-the-art simulators. The involvement of Lando Norris and McLaren’s esteemed CEO Zak Brown in this investment round adds even more excitement to the project. Their participation highlights their belief in the immense potential of F1 Arcade to captivate fans and deliver an unparalleled racing experience.

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F1 Arcade’s ability to seamlessly blend the thrill of racing with first-class hospitality sets it apart. Adam Breeden, CEO and Founder of F1 Arcade, expressed his enthusiasm, stating as covered by Sports Illustrated, “We believe F1 Arcade has the potential to become one of the most sought-after experiential hospitality brands globally.”

What is F1 Arcade?

You eat, you drink, you race, and you earn, regardless of skill level, from rookies to elite drivers. Everyone can enjoy the thrill of going wheel to wheel with seasoned pros. As Formula 1 enthusiasts eagerly await the opening of F1 Arcade’s first US location, F1 Arcade is all about delivering a unique racing experience in a high-energy environment, where the best hospitality and service take the checkered flag.

Featuring a stunning venue adorned with F1 circuit-inspired ceiling chandeliers, race telemetry wall neons, and a remarkable feature cocktail bar, F1 Arcade Boston offers an unparalleled atmosphere for racing enthusiasts. F1 Arcade aims to captivate not only racing enthusiasts but also those new to the sport, enticing them with an enticing food and beverage menu crafted by accomplished chefs and mixologists.

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But ask yourself this: Are you ready to answer the call of the race, embrace the exhilaration, and discover the champion within?