People say that history repeats itself. For McLaren it sure did. Last time an alcohol-based brand sponsored McLaren we got the infamous “GP2 Engine” Mclaren. As McLaren collaborates with another alcohol partner to celebrate 60 years of Mclaren and the legacy of Bruce Mclaren, we’ve got another the MCL60, another challenger to win the Formula 2 championship. As McLaren announced the collab, the Papaya army put fuel to the fire and roasted Zak Brown and Co. What did the fans actually say though?
McLaren has been signing sponsorship deals at the pace of Red Bull while being far away from their pace in reality. The MCL60 is possibly the slowest car on the grid and a nightmare to drive for drivers. Had it not been for the demolition derby at Albert Park, McLaren would still be on zero points. Lando Norris has already explained how he’s not able to push the car to his liking as it just gives away. Nevertheless, McLaren has possibly signed a sponsor that will make it easier for Papaya Army to watch the slow MCL60.
In celebration of our partnership with Jack Daniel’s, introducing The McLaren Racing limited edition Tennessee Whiskey bottle.
Featuring the team's papaya colourway, and a customised label and packaging honouring the founders of each brand, Bruce McLaren and Jack Daniel. 🤝
— McLaren (@McLarenF1) April 26, 2023
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McLaren in collaboration with Jack Daniels has released a special limited edition McLaren branded bottle of Whisky as McLaren celebrates 60 years in F1. This isn’t the only time McLaren has collaborated with an alcohol-related sponsor. The British team has previously collaborated with Johnnie Walker and also released a special edition whisky with them. The McLaren CEO is ecstatic about the Whisky launch as he looks forward to celebrating the 60-year anniversary.
According to McLaren.com, Zak Brown said, “We are thrilled to welcome Jack Daniel’s to the McLaren F1 Team. Together we will look to reach new audiences as well as hosting a variety of events together. 2023 is an important year for McLaren as we commemorate our 60th birthday, and we are excited to celebrate with an iconic brand like Jack Daniel’s by our side.”
McLaren’s partnership with Jack Daniels aggravated some fans as they suggested that the team should be working on the car. But most of the Papaya arm was happy with the collaboration. Not for the team but for themselves as it would make watching the Grand Prix a lot easier as McLaren fails to get in the Top 10. Let’s see how the fans reacted.
Fans react to McLaren X Jack Daniels limited edition whisky announcement
Fans took to Twitter to express themselves over the collaboration and the limited edition whisky. In light of McLaren’s slow pace, many suggested that they are definitely going to need this Whisky bottle, maybe 1, maybe 2, until it makes the sorrow of slow McLaren go away. While others criticized how McLaren is so quick at signing sponsors yet not able to improve the car with all that sponsorship money. Let’s see how the fans reacted:
Jack Daniel’s: helps make watching McLaren a little easier.
— lee (@senor_crappy) April 26, 2023
Definitely going to need this!!! https://t.co/hCPQxse1JR
— Vincent Venegas (@vindesigns2013) April 26, 2023
Going to need one of these https://t.co/jq3oR4szoO
— Mike Perez (@MikePerez86) April 26, 2023
@JackDaniels_US Will it be available in Indiana? Really need to get a bottle, two or three 😁 https://t.co/oAR1lTIcFq
— Gary (@Kid67y) April 26, 2023
Some draw a comparison between the two brands and suggested that both are average at what they do. One person even called McLaren as the Tottenham Hotspurs of F1. Some prompted McLaren that they would rather celebrate a race win in place of the whisky which celebrates 60 years of the team.
A mid whiskey to go with a mid team match made in heaven
— Neal Lawson (@Imfoolsgold) April 26, 2023
I'd rather celebrate some race wins 🙏
— Chris (@Chris_s____) April 26, 2023
F1’s Spurs
— Kasper Bonnen (@kasper_bonnen) April 26, 2023
I wish it wasn’t garbage whiskey https://t.co/nrAvreeEuE
— @tylerscott (@tylerscott) April 26, 2023
There were many who criticized McLaren’s recent sponsorship spree. Some suggested that if McLaren was as good at racing as they are with sponsors, they would have won all the races and the championship.
If McLaren could race like they do picking up sponsors they’d win the constructors and drivers championship by 5 races lmao
— APS (@AllProSportz_) April 26, 2023
McLaren's ratio of sponsors to speed is just hilarious. If the new car doesn't deliver in Baku it will be even funnier. https://t.co/Xldi8l8GcA
— Toby Durant (@TobyDurant) April 26, 2023
Good more sponsors.. just what MCL needs.
— BFLO OP (@MUFCsuprt) April 26, 2023
McLaren sponsored by Jack Daniel …. Competing in F1….. sponsored by 0.0% Heineken…. When you ride don’t drink … How do you reconcile this?
— Carlo Formica (@carlo_formica) April 27, 2023
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Wish @ArrowMcLaren could pick up some U.S sponsors instead of the @f1 team hounding every single one. 🥴🥴🥴 https://t.co/4MR049l5lY
— Nick Booth (@nick_booth50) April 26, 2023
Many prompted Zak Brown to save the American sponsorships for their IndyCar team which is performing well and are first in the standings. Some question how McLaren is being sponsored by Jack Daniels whereas F1 is promoting 0.0% beer with Heineken. Whether McLaren is able to improve the performance is still unknown.
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What do you make of this special edition Whisky collab with Jack Daniels?