“Hope Red Bull Learns a Thing…”: AlphaTauri Does the Antithesis of Red Bull as Fans Applaud Livery Launch in NYC

As we edge closer to the brand-new F1 season, teams are unveiling their liveries or actual cars. The latest to join the league is AlphaTauri which is among the minority who actually left fans impressed. Unlike their senior team, Red Bull, the Italian team did not take too long to reveal their 2023 challenger. All it took was a 2-minute video and even the fans who did not like the livery that much-lauded their philosophy of not making fans wait for an hour.

5 of the 10 teams have revealed their 2023 liveries and Red Bull was the second to do so after Haas. While the actual livery did not turn out to be much different from the previous editions, the big announcement was the partnership with Ford. While the news was an exciting one for the fans, the livery launch certainly wasn’t.

AlphaTauri finally gets one up over Red Bull

AlphaTauri launched their 2023 livery in New York yesterday, along with their new clothing line. They also released a video of the unveiling, starring their drivers Yuki Tsunoda and Nyck de Vries. The biggest change in the livery was the introduction of red accents to accommodate the branding of their new sponsor, PKN Orlen.

While the liberal use of red divided opinions, the thought process of not playing safe and presenting a similar design theory from last year didn’t. Speaking at AT04’s launch event, Tsunoda said, “The classic Scuderia AlphaTauri colors look great next to the new clothes and I can’t wait to try both out this season!”

Rookie Nyck was in love with the new look of the car as well. “The livery looks great, and you can see how the sleek A/W collection has inspired it, so I can’t wait to see it on track,” he told.

Have a look at some reactions from Twitter.

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One particular user liked the idea of launching the car with a 2 minute video and also liked the livery design.

Given that AlphaTauri is also a fashion brand, one fan thought they would spend an hour talking about their new fashion line and then launch the car. Something along the lines of what Red Bull did with the Ford partnership announcement and long interviews with their three drivers, team principal, and Ford’s representative.

One fan was in favor of having the red accents on the car, which some others weren’t a fan of.

Here are some reactions to F1’s Instagram post comparing last year’s livery with this year’s.

“The splash of red will grow on us. 2023 is the winner here”

“I don’t understand people. When a team uses the same livery they’re boring and predictable, but yet when they change it up like this, everybody says put it back. Can’t make anybody happy lol”

“Better than the Red Bull”

“For a fashion brand you would think they would have a better livery”

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What do you think about the AT04? Does the red Orlen branding enhance the look or ruin it?