via Reuters
Formula One F1 – Bahrain Grand Prix – Bahrain International Circuit, Sakhir, Bahrain – March 26, 2021 Mercedes’ Team Principal Toto Wolff with Red Bull Team Principal Christian Horner during the press conference FIA/Handout via REUTERS
via Reuters
Formula One F1 – Bahrain Grand Prix – Bahrain International Circuit, Sakhir, Bahrain – March 26, 2021 Mercedes’ Team Principal Toto Wolff with Red Bull Team Principal Christian Horner during the press conference FIA/Handout via REUTERS
The impact of the Netflix series Drive to Survive on F1 has been immense. The show not only has revived the sport in terms of interest from its fans but has also introduced it to a new fanbase altogether.
Big night in New York!#drivetosurvive @netflix @F1 pic.twitter.com/XifATqj2lw
— Tom Rogers (@MrTomRogers) May 25, 2022
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Doc series: Man in the Arena, ESPN+
Doc series (serialized): F1 Drive to Survive, Netflix
Short doc: NFL 360, NFL Network— John Ourand (@Ourand_SBJ) May 25, 2022
Recently it notched up another big win for itself at the Sports Emmy Awards. The show won the Outstanding Documentary Series- serialized for its depiction of the pinnacle of motorsports last season.
READ MORE: F1 Teams and Their Title Sponsors for the 2020 Formula One Season
Although the latest season of the show got heavily criticized for overdramatizing the rivalries and situations, it created a bigger impact than it set out to do when it was first released on the platform. It is also amazing to see that it is getting recognition from the award shows as well.
How had Drive To Survive impacted F1 since 2019?
The first season of the show got great interest from the audiences in the United States of America. But it was the pandemic that really put the spotlight onto the series and the sport, as many found DTS to be an interesting documentary.
The show has changed the perceptions of not only the loyal fans of the sport but also several team principals, including Toto Wolff, who was hesitant to appear in the first season.
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via Reuters
Formula One F1 – Pre-Season Testing – Bahrain International Circuit, Sakhir, Bahrain – March 10, 2022, Mercedes’ Team Principal Toto Wolff during testing REUTERS/Hamad I Mohammed
“It showed me a new angle to attract a new audience, different to how I perceive F1. This is why I decided to join and be part of Netflix in 2019. They understand the environment and are well integrated. Obviously, you know that they are around. But nobody’s trying to act like a Hollywood actor,” said the Mercedes team principal.
WATCH THE STORY: Toto Wolff Swears, Valtteri Bottas Bares: Funniest Moments From Drive to Survive
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Despite the recent criticism of the show from several F1 personnel, the show has been renewed for 2 more seasons. Everyone in the sport understands the importance and the impact of the show on the modern landscape of Formula One.
It is bringing in a younger viewership, that never watched a single race of Formula One, to not miss a single one. With further changes announced by the sport for the show to keep it fresh, we can only expect bigger and better things in the future.
