“Heavy and Slow”: McLaren Reminded of Their “Priorities” by Twitter Fans After Irrelevant Marketing Move

As the days go by and the start of the season in Bahrain approaches, new headlines are making the rounds, and this time they come directly from the McLaren garage. The team decided to make a revelation yesterday regarding digital stickers on their new MCL 60 yesterday, indicating that the Woking-based organization had received authorization from the FIA to do so. However, the Twitter F1 community did not take the news kindly and opted to remind the papaya family of their priorities.

The FIA has approved McLaren’s application to use their digital stickers beginning with the Bahrain Grand Prix on the MCL60. During the close of the previous season, the team tested a novel sponsor proposal that involves running a two-display system surrounding the cockpit of their car that can switch logos on demand. The 190g display panel made by Seamless Digital blends into the bodywork and can vary to present information lap-by-lap or according to driver inputs, like DRS activation, pit stops, or completing the fastest laps.

Yesterday ESPN uploaded a short clip on their Twitter handle in which Jeff Gluck was seen explaining the innovation. ESPN wrote, ” McLaren have been given the green light to run rotating digital ads on their cars during every race this season. A landmark moment in sports marketing.”

One of the team’s spokespersons also explained how the digital revelation will work. As per .motorsportweek.com, he said, “The displays will rotate through different branding options for McLaren Formula 1 team partner, Google Chrome.” Beginning with the Bahrain circuit, the MCL 60 will use dynamic branding throughout the entire 2023 season. The supporters, on the other hand, are not happy with the team’s digital innovations since they see them as mere marketing ploys.

Twitter F1 fans Scoffed at Mclaren’s new technological advancements

The Formula One fan advises the papaya family to concentrate on their priorities instead of excessively wasting money on pointless marketing. Some of them have tried to take jibes on the team as the fans believe that finishing at the backfield won’t make sense. Some of the reactions are given below.

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The drivers’ safety seemed to worry some of the fans as well. Supporters are baffled by the possibility that the commercials would disturb the pilots.

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Additionally, some supporters were observed poking fun in response to Team McLaren’s recent revelation.

In light of the aforementioned, do you believe the latest digital innovation will help the McLaren duo Lando Norris and Oscar Piastri to claim the podiums?