Apart from being the most popular face of F1, one can count Lewis Hamilton as a titanic fashion icon. The Mercedes ace is one of the few drivers to go beyond the traditional way of racing and establish themselves as style icons. When he arrived at the scene, the man from Stevenage changed the scene and reinvented the paddock appearance.

Emphasizing this, Vincenzo Landino, renowned F1 personality, and his co-host VF1, shared their take on the seven-time world champion’s showmanship. The Formula One blogger, in the VF1 show said, “When Lewis joined F1, because people were really curious about Lewis Hamilton and there was a lot of interest in him and he didn’t look like anyone on the grid.”

“Like he had swagger mask, he was bringing on, a kind of laid the foundation to people to be more, I think elevate the showmanship if you will. Now everyone’s curious, what’s he wearing? People distinctly photographing drivers just for their outfits, drivers’ girlfriends for their outfits,” she further stated.

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Landino, the F1 guy, agreed to these statements as the host further went on to talk about how the new trends begin. The trend about having accounts dedicated to the outfits the former McLaren driver would wear on the paddock or, in general. All in all, at some point, everyone agrees and bows down to the larger-than-life Lewis Hamilton.

Social media has played a big part in boosting F1’s fandom

Social media is a big thing in 2023. A lot of things depend on how a person, an organization, or an entity uses their social media. Lately, the use of the internet has become the best bet to get closer to people. From sharing the latest updates to revealing cars, it helps everywhere.

Talking about the use of social media, the host of the show further shared, “To talk about the constant evolution of Formula 1, and this is why it’s so important to kind of talk about these details and everybody has been pretty honest. There’s so much more new ones now than it ever has been.”

“This isn’t just talking about brakes, engineering, aerodynamics technology and all that, there are so many more things that contribute to the sport and without social media, we can’t talk about what the drivers are wearing, what their girlfriends are wearing. Without that exposure, F1 would not be the lucrative empire that it is today, and that’s just a fact,” she concluded.

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Thanks to the Internet and social media, F1 got more and more popular in the United States and around the world. With much credit to Netflix, Meta, Twitter, etc, the F1 popularity is booming, and it’s showing no signs of stopping anytime soon.