F1 Tycoon Lawrence Stroll Tightens Grip on Aston Martin With $2 Million Move

Force India was in dire straits financially when the Lawrence Stroll-led consortium bought the team. He rebranded the team as Racing Point Force India. Later, he rebranded it as just Racing Point. As he bought a sizeable share in Aston Martin, he completely overhauled the team in partnership with Aramco and Cognizant, renaming the team Aston Martin Aramco Cognizant. The Canadian tycoon has now upped his share in Aston Martin with a massive investment.

Lawrence’s involvement in motorsport isn’t a new thing. The Canadian investor owned Circuit Mont-Tremblant from 2000 until 2021. Moreover, his son Lance Stroll had proven his talent on the track by winning the F3 championship in 2016. Williams brought Lance into F1 in 2017, where he became the second youngest driver ever to start a race and secure a podium finish.

Lawrence Stroll ups his investment in Aston Martin

Lawrence Stroll entered the world of business and finances through his father, Leo. Leo was a fashion importer who brought Pierre Cardin and Ralph Lauren to Canada. Lawrence, furthering the business, brought Ralph Lauren to Europe. He later invested in fashion brands, Tommy Hilfiger and Michael Kors.

His latest investment in Aston Martin has now seen him take a sizeable 23% share in the company. Morningstar UK reported, “Aston Martin Lagonda Global Holdings PLC – Gaydon, Warwickshire-based luxury car maker – Executive Chair Lawrence Stroll buys 1.7 million shares via Yew Tree Overseas Ltd at prices ranging from GBP0.90 ($1.09) to GBP1.29 ($1.56), worth GBP1.8 million ($2.17 million), on Wednesday to Friday last week and on Monday. Now has 23% stake, up from 19%.”

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Lance Stroll made a move from Williams to his father’s owned Racing Point in 2019. Lance tasted immediate success as he finished P4 in Germany. The following year was even better for the Canadian driver, as he ended up on the podium twice in Monza and Sakhir. However, he has struggled ever since they rebranded the team as Aston Martin in 2021.

Aston Martin’s struggles worsen in 2022

Aston Martin made a bumper signing, roping in 4-time world champion Sebastian Vettel as the team made a comeback in F1 in 2021. The last time Aston Martin raced in the pinnacle of open-wheel motor racing was back in the 1960s.

Vettel was impressive in his debut season with the new team, finishing P2 in Monaco and Azerbaijan. Lance Stroll, however, had a DNF in both races. The 2022 season was a massive failure for the team as they registered no podium finish. Moreover, their star driver Sebastian Vettel has now retired from the sport.

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Do you think Fernando Alonso, who replaces Vettel next season, will change the fate of the Silverstone-headquartered team?