The 2010s shaped up to be one of the most bitter-sweet decades of all time for Formula One amid drastic changes to the regulations and eventually, the ownership itself too. The hybrid era [2014-now] started off with massive criticisms pouring in from the entire racing fraternity for scraping the V8 engines of F1 cars.

And while the think-tank of F1 hoped that the changes would lead to much competitive battles for the championship, the reality turned out to be quite the opposite. Mercedes were the biggest gainers of the regulation change, as the title fights became more straightforward. The lack of the element of surprise and exhilaration led to a substantial drop in viewership.

More trouble due to the hybrid era

Years went by and the sport continued to tumble and by 2016, it almost looked like F1 might soon meet its end. However, then arrived the saviors, Liberty Media, who took full control of the top-tier motorsport series from Bernie Ecclestone and began their work on bringing it back to where it belongs – The pinnacle of motorsport.

Of course, their work did not receive much appreciation at the beginning, but Liberty Media continued to gamble, especially with F1 having nothing to lose at that point. Finally, the mass media company made the move of giving F1 a life on social media. And boy did it bolster the sport’s fame to a whole new level.

Now, here they stand, as the largest sports and entertainment group in the world.

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Liberty Media reaches new heights following F1 glory

Forbes acknowledged that Liberty Media currently own properties worth $17.2 billion and have managed to see a 32% increase in revenue over the year 2021.

Interestingly, F1 isn’t the only sport that they own stakes in. Along with F1, Liberty Media also own properties like the Baseball team Atlanta Braves, Drone Racing League, and Indy outfit, Meyer Shank Racing. But, there is no denying that most of the revenue has arrived from Formula One.

What’s more, the fame of the sport is persistently on the rise with more new and exciting races scheduled this year, including the one in Miami. So, how much bigger is F1 going to grow in the coming years? We’ll know in time.

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