Daniel Ricciardo Raises a Glass to His F1 Career With “Secret Sauce”

Apart from the speed, thrills, and drama of F1, Daniel Ricciardo is also passionate about the finer things in life. Last year the 8 times Grand Prix winner collaborated with St Hugo, the most celebrated winemaker in Australia. After releasing the limited DR3 x St Hugo edition with chief winemaker Peter Munro, Ricciardo has now launched Ric Red.

Because of a brilliant response and the wine getting out of stock, Daniel Ricciardo released the latest wine named Ric Red. The Ric Red is an extension of the Dr3 x St Hugo range. Peter Munro and the former McLaren driver wanted to craft a wine that doesn’t lose its integrity and also holds the original taste of a wine.

Ric Red is Daniel’s ‘secret sauce’ and features aromas of raspberry, strawberry, and spiced plums. The sole aim of launching the wine in the first place was to bring people closer. The idea was to make a wine suitable for any occasion or celebration.

Daniel Ricciardo and his family loves wine, in fact, his father makes wine as a hobby. Red wine is the most loved one in Ricciardo’s family. “I’m quite a curious kid, I always love learning things,” said Ricciardo. “Wine is a true craft, and I want to get in and get my hands dirty and make really spectacular wine that provides a unique perspective on what fine wine is.”

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Ricciardo’s fearless driving has amassed him a great fan following. However, apparently, now he plans to take some time off from racing to build an off-track business.

Daniel Ricciardo reveals why the Wine deal was perfect

Earlier this year, Ricciardo balanced his racing duties and wine promotional activities. At the time of launch, the wine was only available in his country Australia, but ahead of US GP, the Australian showcased his wine. The collection has 2018’s Coonawarra Cabernet Sauvignon and the DR3× St Hugo 2020 South Australia Shiraz. The retail price is $70 and $80, respectively.

Ricciardo on a zoom call with Variety told how he came across the deal and why the deal was ‘perfect.’ He said, ” I’ve gotten a lot of opportunities and requests [for brand partnerships], especially over the last few years but as much as the sport is international.”

Adding further, the Honey Badger said, “I obviously am very much Australian and love home and so the opportunity to do something with an Australian brand carried a little more emphasis for me. I got to first meet St. Hugo through the F1 world and it was just kind of perfect.”

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Daniel Ricciardo has been one of the most entertaining characters, whether it’s on the track or off it. That being said, with the off-track business thriving, Ricciardo will certainly want to improve his on-track business.