Daniel Ricciardo Mingles With Billionaire Wine Mogul to Subtly Promote His “Modern Masterpiece”

Daniel Ricciardo is usually known for his fearless maneuvers and super late braking in the world of Formula 1. However, he has seamlessly blended his passion for racing with his venture into the art of winemaking. His creation, the modern masterpiece, Ric Red, is not just a beverage but a testament to the Honey Badger’s commitment to bringing people together. The creation of Ric Red, a luscious Australian red blend with a touch of Italian flair, is a result of the Aussie’s pursuit of excellence in all areas of his life.

Ric Red is more than a wine; it’s a story waiting to be unfolded. It mirrors Ricciardo’s charismatic personality, inviting you to a journey where every sip is an experience. A juicy, plush red blend, Ric Red embodies the spirit of camaraderie, reflecting the joy of shared moments and the essence of Daniel Ricciardo’s conviviality.

Daniel Ricciardo sits down with Australian Billionaire Justin Hemmes for a nice lunch

The genesis of Ric Red can be traced back to Ricciardo’s collaboration with Chief Winemaker Peter Munro for the limited DR3 x St Hugo edition. Following its success, Ricciardo aspired to craft a shareable, social wine, resulting in Ric Red, a wine designed to unite people throughout the year. The collaborative process is highlighted in a video, providing insights into the making of Ric Red by DR3.

Expressing his enthusiasm for this creative outlet, Ricciardo recently shared, “This is something that’s put a smile on my dad’s face because he grew up interested and passionate about wine. I’m new to this, and I don’t expect to know everything, but they’ve allowed me to chase the experience I’m after. ‘We’re making sure that no one is calling it vinegar.“

Daniel Ricciardo’s commitment to bringing people together extends to the very label of Ric Red. Collaborating with helmet designer Ornamental Conifer, also a close friend of Ricciardo’s, adds an artistic touch and a personal dimension to the overall Ric Red experience, making it more than just a bottle of wine.

Recently, Daniel Ricciardo was seen having a nice lunch with Justin Hemmes, a prominent Australian entrepreneur and the heir to the House of Merivale family fortune. Hemmes, also known for his strategic moves and significant acquisitions, is a key figure in the Australian business scene. The Aussie, seizing the opportunity, subtly promoted his exquisite wine, Ric Red, via an Instagram post that was captioned, “A nice lunch with a nice bottle of Ric Red. Nice. @merivale @dr3wines.”

READ MORE: Daniel Ricciardo Raises a Glass to His F1 Career With “Secret Sauce”

But was this just a pleasant lunch, or is there something more going on behind the scenes?

The Honey Badger gives a big hint about his post-F1 career

Daniel Ricciardo has dropped a major hint about his post-F1 career. While currently racing for Red Bull-owned Scuderia AlphaTauri, Ricciardo aims to return to Red Bull for a championship run alongside Max Verstappen. However, his recent partnership with billionaire pub baron Justin Hemmes hints at a different path.

Ricciardo and Hemmes celebrated their partnership at Totti’s Bondi on December 7, marking the wine’s availability in select Merivale restaurants. In his own words, Ricciardo shared, “I love racing, it’s obviously my first passion. But I don’t want to be consumed by it every hour of every day. I always look to have a few little positive distractions in my life. Being creative is part of what keeps me going.“ Ricciardo said to the Sydney Morning Herald.

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The lunch with Justin Hemmes sparks curiosity. Is it a strategic move for Ricciardo’s post-F1 career or simply a delightful encounter? Whatever the future holds, one thing is certain. Daniel Ricciardo continues to redefine success, one venture at a time. Here’s to the Honey Badger’s fearless spirit, on and off the track.