Audi, With F1 Team In the Making, Forced to Make Bold Move Around Elon Musk’s $44 Billion Twitter Takeover

We are all aware of the important role marketing plays in reaching its audience. Intentionally or unintentionally, Netflix’s Drive to Survive did that for Formula 1. Social media has also emerged as one of the biggest markets, where companies market their product, and Twitter being one of the platforms. However, ever since Elon Musk’s takeover of Twitter, big companies have started revolting, including a future F1 team.

This revolt began after Musk began leaving his mark on his newly bought company. Musk let go of some of the top executives of the company, including the CEO Parag Agarwal. This mass firing spree led multiple companies to pause their investment in advertising on the social media platform.

The Volkswagen Group also took on the initiative. The German auto manufacturing conglomerate advised all its subsidiaries to stop paid promotions on Twitter until further notice. Or until the dust settles from Elon Musk’s takeover.

“We are closely monitoring the situation and will decide about next steps depending on its evolvement,” Europe’s top carmaker said in a statement.

The VW Groups umbrella has multiple companies, including Porsche and Audi. Audi is already a part of the sport but won’t make an appearance till 2026. Whereas Porsche is working to solidify its footing for its entry into the sport after the deal with Red Bull fell through.

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Regardless of their future endeavors, these upcoming F1 entities are following instructions from their mother company and stopping paid promotions. At least until the situation develops further.

Talking about the development, let’s have a quick look at what Porsche has been up to since its split with Red Bull.

Porsche taking an alternative route to seal its entry into F1

The German auto manufacturer was all set to join hands with the championship-winning team, Red Bull. However, both entities had a different valuation of their companies in this deal because of which the deal eventually fell through.

However, Porsche did not stop there. Looking elsewhere, Porsche landed its eyes on the bottom half of the table to find a partner for their entry into the pinnacle of motorsport.

According to Ziggo Sport, “Latest news: Porsche is talking to Williams. 50 percent owner and supplier of engines from 2026. Almost done that deal.”

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This would be a hugely beneficial deal for Williams as well, in light of their recent financial and performance struggles. Let’s wait and watch how this situation develops.