Aston Martin’s Infamous Sponsors BWT Set to Color Whole F1 Paddock in Pink

Formula One is continually trying to better itself regarding sustainability and its environmental impact. A step forward in that direction, F1 starts a multi-year partnership with BWT.

This is being done to reduce single-use plastic within the sport’s community. The partnership with Best Water Technology begins today; making it the Official Water Technology Partner of Formula 1.

The new partnership will see the two entities collaborate to have a plastic-free paddock by 2025. This combined goal aspires to change the sport.

BWT, infamously associated with the bright pink livery of Racing Point, will continue its pink branding. Therefore, the color will make its presence felt more regularly on race weekends.

Both parties are deeply committed to increasing the sustainability of the sport and have implemented an action plan to do so. Ben Pincus, the Director of Commercial Partnerships at F1 said, “Sustainability is hugely important to us as a sport and having BWT as an official partner demonstrates our commitment to making a positive change across our sport and we look forward to building on our exciting partnership.” 

What does the new F1 partnership entail?

The first step of the partnership will see BWT provide its solutions to the sport. BWT will provide its technologies to entities like the Paddock Club and the Paddock.

Additionally, reusable water bottles will be given out to those who work and frequent those areas. BWT will set water stations up to refill the bottles; this will also allow people to drink water out of the tap.

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BWT’s patented solution includes water enriched with minerals and trace elements. Lutz Hubner, the CMO at BWT said, “Our innovative and patented water treatment technologies enable Formula 1 to contribute to “Change the World–sip by sip” by using local water resources–filtered and mineralized with valuable minerals and trace elements like magnesium, zinc, and silica.”

He also explains the ‘Bottle-Free Zones’, “We offer Formula 1 a sustainable alternative to single-use plastic bottles, unnecessary plastic-waste, transport as well as CO2 emissions.

“As the most important worldwide motorsport series, with massive reach, Formula 1 is the perfect platform for us to publicize both our mission and the concept of the Bottle-Free Zone to a worldwide audience and urge as many people as possible to join our movement.”

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