Home/F1

via Reuters

via Reuters

23 races for the 2023 races and there is further scope for growth in the coming season. The sport is definitely putting traveling in the term traveling circus. Although the hectic schedule isn’t sustainable, especially for the drivers who need to be in top shape for each and every race. This is exactly where Mercedes’ partnership with Ritz-Carlton is so beneficial for the Brackley outfit. This partnership ensures the main men Lewis Hamilton and George Russell get enough rest to stay sharp and on top of their game. Hamilton communicated his appreciation for the same in his recent interview.

As quoted by Forbes, Hamilton communicated his appreciation for the Ritz-Carlton brand, which has been a partner since June 2019. Hamilton also revealed some interesting scenarios that he has come across thanks to this partnership.

ADVERTISEMENT

Article continues below this ad

“Bonvoy Moments offers an opportunity to engage F1 fans in a different way,” he said. “I think it’s really quite cool because we have some very serious fans that travel everywhere to attend our races.”

Hamilton then revealed some exciting and heartwarming incidents that he has come across because of the partnership.“I’ve met fans of our team who met during a Grand Prix weekend through a Marriott Bonvoy F1 experience, and ended up getting married in front of the garage,” he recalls. “And I recently was introduced to a couple ladies who’ve followed my career for years and also met through the program—they’ve become best friends and now travel to races with one another. It brings people together, and it’s a beautiful thing to see.”

Read More: Amid Recent FTX Hit, Mercedes F1 Could Take Another Financial Blow as $2 Billion Worth Sponsor Pushed to End Partnership

This loyalty rewards program has made a lot of fans’ dreams come true over the years. Hamilton is also a champion of diversity and works tirelessly to bring people together. He talked about this aspect of his life as well.

Ambassador Lewis Hamilton also talks about his Mission 44

ADVERTISEMENT

Article continues below this ad

The Brit is the only driver of color in the sport and has been for a very long time. The lack of diversity in motorsport has been an issue for Hamilton since the start. This is why Hamilton has bankrolled a study and now runs an NPO, which promotes diversity in Motorsport. The Brit also finds support in this endeavor from his team, and he shared his appreciation for the same.

via Imago

“I am really, really proud of what we have done as a team,” Hamilton says. “I’ve held difficult conversations with my teammates over the last few years. We’re doing quite a lot—for sure, way more than any other team in F1.”

ADVERTISEMENT

Article continues below this ad

WATCH THIS STORY: Lewis Hamilton Kicks Off Mammoth $140 Million Hollywood Passion Project

Hamilton’s Mission 44 is doing incredible work and his efforts have also seen all ten teams on the grid get on board. We won’t see the change instantly, but the Brit is playing the long game and his efforts will definitely bear fruit in the future.