

The 2024 F1 car launch season is in full swing and Alpine has finally revealed its 2024 challenger, the A524. While there’s no denying the fact that the 2023 season fell off from the Enstone-based team, partly due to heavy internal restructuring, Alpine remains committed to joining the top end of the grid alongside the bigger teams; Red Bull, Mercedes, and Ferrari. Although the pre-season test is still quite a while away to judge the pace of the car, Alpine failed to impress the F1 community with both the blue and pink new liveries, which are in line with the ongoing trend of exposing more and more carbon fiber surfaces.
All the liveries we have seen so far have been consistently getting darker from their previous avatars, except for the Stake F1 Team with the striking fluorescent green accents. Fans have not been a fan of this progression. This trend really kicked off with the start of the new 2022 ground-effect regulations where the teams have been finding it difficult to keep their car under the legal weight requirements. The easiest way to shed off the weight is to use less paint on the car, hence more exposed carbon fiber.
However, during the launch, Alpine’s technical director, Matt Harman, explained how they have changed their car radically. “We started that process [of understanding what we needed to do differently] actually originally from concept work back in week 45 of 2022,“ said Harman. “But more so after the first few races of 2023. We decided to take a very bold approach as Bruno said. It’s a brand-new car from front to back. I think only the steering wheel survived. So, we’ve really tried to look at every single area of the car to make sure that we leave no stone unturned and we give ourselves a car that we can have potential with throughout the year.”
ADVERTISEMENT
Article continues below this ad
Fast as the A524 may turn out on the track, the fans were left wishing for a livery with less black and exposed carbon surfaces.
Fans were left unimpressed with the new Alpine A524 liveries
When the new Alpine liveries made their way to social media, fans didn’t waste any time to point out another almost black livery for the 2024 season. They took to the comment section to express their disapproval.
Your first look at Alpine's A524! 💙🩷 pic.twitter.com/K41eLAxECj
— Sky Sports F1 (@SkySportsF1) February 7, 2024
One fan pointed out that F1 needs to give a little more breathing room to the teams in terms of weight restrictions, otherwise we’ll end up with all-black cars.
Horrendous… F1 needs to take control the weight restrictions and allow the teams to actually put a livery on a car
— Declan (@murphydecf1) February 7, 2024
Another pointed out that the A524’s livery was the dullest one by far, noting that even the pink livery which is supposed to be vibrant is just carbon with accents.
Worst of the lot so far. So dull and uninspiring even the pink one is just carbon with accents 🙄
— Ryan McLoughlin (@ryanmcloughlin4) February 7, 2024
One fan pointed out that the hypercar’s livery was much better than the A524’s, which is nothing but embarrassing.
Pretty embarrassing when the hypercar has the better livery..
— Ethan Graham 🏎 💨 (@ethan_graham28) February 7, 2024
One joked around by renaming Formula 1 to Formula Carbon, pointing to the trend of cars getting more and more black.
Formula Carbon.
— Chase⚡️ (@UtdRoyal) February 7, 2024
Another did the same, but this time renaming the Alpine team calling it the BWT Carbon F1 Team.
BWT Carbon F1 Team
— ElRico🇫🇷 (@Alricalzph) February 7, 2024
There were a few who expressed disappointment with the fact that Alpine teased so much pink on the car only for it to turn out mostly black.
alpine teasing pink camo for there to be absolutely no pink camo pic.twitter.com/tpjabT5NKU
— gia ⁴ ¹⁶ (@yourleclerc) February 7, 2024
ADVERTISEMENT
Article continues below this ad
They teased so much pink😞
— ella (@simplylovelyf16) February 7, 2024
ADVERTISEMENT
Article continues below this ad
Watch This Story | Amidst Allegations Against Ryan Reynolds’ $218 Million Investment, Alpine CEO Finally Speaks About the Mega Deal
What are your thoughts on the new Alpine livery? Let us know in the comments below.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT