After Frederic Vasseur’s Surprise Appointment, Ferrari Makes Yet Another Eye Catching Recruitment

After the dismay and despair of the 2022 F1 season, Scuderia Ferrari are gearing up to start the new season on a stronger note. As the Italian team has already parted ways with Mattia Binotto and replaced him with veteran Frederic Vasseur, they are making sure no stone remains unturned in 2023 with new eye-catching recruitment.

In the latest development, the Maranello-based team appointed Lorenzo Giorgetti as their new chief racing revenue officer. Giorgetti will be in charge of the finances at Maranello and will be after the sponsorship deals for the Reds. He was the former chief commercial officer at the prestigious Serie A soccer club AC Milan.

As per Ferrari, CEO Benedetto Vigna said on having Giorgetti on the team, “With his experience and leadership, Ferrari will further develop long-term collaborations with our sponsors across all sports activities, including the emerging Esports world, and with our passionate global fan community.”

Lorenzo Giorgetti shared on his induction at the Italian giants, “It is a true honor to join Ferrari and I do it with an equal sense of excitement and responsibility. We can develop together with our esteemed sponsors and fans and with a profound sense of responsibility towards the history and heritage of Ferrari.”

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With Vasseur and Giorgetti at their disposal, Scuderia will try their best to hunt for the title championships, something they haven’t tasted since 2008. However, the Prancing Horse will need to be aware of the weak link against the likes of Red Bull and Mercedes if they need to succeed.

Ferrari to bring in a mobile app for Tifosi

The Italian team has decided to introduce a mobile application for its fans. The app will enable the users to have a greater and more diversified experience with the sport and the Prancing Horse, altogether.

Talking about the app, Jock Clear, the engineer at Maranello shared in AWS events video, “Next year [in 2023,] we’ll be launching the Scuderia Ferrari app, powered by AWS [Amazon Web Services] and using AWS analytics, to deliver the best experience for our global fan base.”

“This movie app will provide exclusive interviews with drivers and engineers, like myself, and exclusive content, allowing our Tifosi, all over the world, to get a backstage pass to the Scuderia.”

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The Italian team is yet to announce the release date of the application, but it is believed that it will be launched soon.