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MONTREAL, QC – JUNE 09: McLaren Executive Director Zak Brown in the Pitlane during practice for the Canadian Formula One Grand Prix at Circuit Gilles Villeneuve on June 9, 2017 in Montreal, Canada. (Photo by Clive Mason/Getty Images)
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MONTREAL, QC – JUNE 09: McLaren Executive Director Zak Brown in the Pitlane during practice for the Canadian Formula One Grand Prix at Circuit Gilles Villeneuve on June 9, 2017 in Montreal, Canada. (Photo by Clive Mason/Getty Images)
McLaren F1 will officially have a crypto partner ahead of the Miami GP. The British team has reeled in OKX, as their primary partners. With cryptocurrency holding a potential future for digital exchange permanently, these deals might prove to be lucrative. Moreover, McLaren is now one of the many F1 teams that partner with a crypto company.
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But what is Cryptocurrency? Represented by a bitcoin, it is a creative way of implementing internet technology. Using the Blockchain technology, Bitcoin is deemed as the next big thing in the world. The global financial system is about to be reinvented and rebooted because of crypto’s budding craze. The obvious demand of NFTs and Bitcoins has urged several firms and entrepreneurs to attach itself to this new venture.
McLaren enters into a new crypto deal with OKX
OKX, on the other hand, acts as a representative of the Blockchain technology. Heavily poured into wise trading and investment, OKX is one of the leading brands in trading volume. OKX is making a name for itself, and even holds a BTC futures trading volume of $1.5 billion daily. Moreover, now that McLaren has found an opportunity to invest and partner with this company, it’ll only grow more.
We are excited to announce a major multi-year partnership with @OKX, one of the largest cryptocurrency exchanges by trading volume, as a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022. 🤝
Welcome to the family! 🧡
— McLaren (@McLarenF1) May 3, 2022
The British team has entered a multiyear deal with the company. Furthermore, the branding will be visible on McLaren team kits, helmets and even their MCL36 car. Calling this partnership a marriage of “innovation” and “accessibility”, the Woking unit has opened new doorways.
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CEO Zak Brown also said, “We are thrilled to announce this primary partnership with OKX ahead of the Miami GP. In a rapidly evolving field, OKX is a long-established crypto brand that brings innovation, analytics and accuracy to accomplish great things.”
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“The first-ever Miami Grand Prix is the perfect occasion for us to launch this significant partnership, through which we will collaborate with OKX to take our fan experience to all new levels.”
Crypto’s buzz is increasing
McLaren, however, not the first F1 team to partner with a crypto venture firm. Teams like Alfa Romeo and Aston Martin share a partnership with an NFT(fan)-token exchange. In fact, Red Bull locked in a new deal with ByBit at the beginning of this year. Understandably, Crypto is a growing industry and teams cannot turn away from such lucrative deals.
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Ahead of the Miami GP, F1 has already found a new aura of excitement. With teams entering into big deals, and drivers enjoying a good time in the States, this GP looks very promising. The racing weekend begins from May 6 and will see many teams solidifying their dominance. McLaren, who has turned the tables by putting in some incredible performances, will eye for a podium finish. With Lando Norris already doing it once this season, they have a lot to look forward to.
